Selling is rarely frustrating.  Frustration?  How about folding laundry!?

Posted by Jack Derby on Fri, May 20, 2016

Interesting article in The WSJ yesterday.  If you have a subscription, you'll find it HERE.

Here's the premise...

Folding laundry frustrates most everyone. Makers of consumer products, feel the same way.

“We’re constantly thinking about it,” says Jennifer Schoenegge, general manager of General Electric Co.’s appliance brands. Engineers at the maker of washing machines and other kitchen appliances have joked with her that the solution is a butler, Ms. Schoenegge says. “We haven’t cracked that nut yet.”

Folding laundry stubbornly remains a job done by hand, item by item. It is a Holy Grail for inventors who have seen billion-dollar industries created from products that solve chores such as washing and drying clothes, scrubbing dishes and cleaning floors.

There are some new products, even machines that will fold overnight for anyone willing to part with money and floor space. Meanwhile, marketers are studying the habits consumers don’t often admit to.

So, a couple of comments and related questions..

  • I often get a comment from new (or old and tired) salespeople that selling, and the world of Sales is frustrating.  My belief is, if that's truly the case, then maybe the job is not the right job, or that person is not keeping up with training on today's selling skills, today's technologies and today's "new & improved" selling  processes. 

    When's the last time you took an advanced sales training course either in a personal selling skill or two, or in your CRM platform and its apps?
  • Sure, Sales can indeed sometimes be "frustrating" when we lose that single opportunity that we were forecasting at a very high probability and could almost count the numbers on the commission check, but for every one "frustration", my equation is there are at least ten more "exciting adventures". 

    What's your Frustration Equation in Sales?

I get very frustrated at stupid telemarketers and spam emails, both because they interrupt me and waste my time even if it's just to delete their messages, but also because they're using antiquated Outbound techniques that have been proven time and time again to be both ineffective and very inefficient.  Don't get me started on trade shows!

What's your percentage of operating use between Inbound & Outbound?  Mine's 40/60 in terms of dollars, when I include client dinners and our two annual CEO events.  Other than that, it's all Inbound. 


Final Question...

What's your most frustrating chore? 

Mine is definitely not laundry!  It is food shopping, and in spite of my being a techy kind of guy and although there are lots of interesting online apps for food delivery, I still find myself pushing carts down the aisles in Market Basket every weekend.  Ugh!  Really frustrating.  There's got to be a better way.  When I lived in the city years ago, Peapod was superb!  Try to get any delivery at the NH beach of anything is very, very frustrating.

Let us know... "What's yours?"

......................

IT's time to TUNE UP YOUR OWN BUSINESS & MARKETING PLANS

Also, since you're now deep into Q2, you just may want to put aside a day during the next two weeks to refine and update your 2016 Business Plan, or at least your 2016 Sales and Marketing Plans.  To get you started, click here and receive a downloaded copy of our Writing the Winning Business Plan, 2016 edition.

Another opportunity for preparing now for Q4 is to do the same type of "relook" at the basics of your 2016 Marketing Plan after reviewing our ebook on "How to Write a Marketing Plan". This consists of mostly solid basics and tactical structure stuff...which just might be the perfect thing to do right now before you dive too deeply into Q3. 

...and, of course, if you just want to talk through some of where you are right now and use us as a confidential sounding board...or do a short Whiteboarding Session with any of us, just email me, and we will work out a convenient schedule.

Good Selling!  

   

 

 Head Coach  

 Derby Management...for 25 years
 -Sales & Marketing Productivity Experts
 -Business & Strategy Planning Specialists
 -Senior Management Coaches for CEOs & VPs

 Box 171322, Boston, MA 02117
 Jack's Cell: 617-504-4222 

     



Read More

Tags: selling, Sales quota, sales jobs, sales culture

10 Golf Hints on Learning more Sales Skills

Posted by Jack Derby on Sat, May 14, 2016

"I'm not old enough yet to play golf"

At the tender young age of whatever I am, I keep saying that "I'm not old enough yet to play golf".  That somewhat "too cute" comment, especially at the age of whatever I am, is also just a bit too sarcastic even for me, so I've dropped that phrase in response to the frequent question, "Do you want to join us for golf this weekend?"

Read More

Tags: sales coach, sales planning, Sales quota, sales training

Leadership...and Sales

Posted by Jack Derby on Thu, May 05, 2016

It doesn't matter whether you're a Democrat or a Republican;  we are now faced with an interesting management problem.

Read More

Tags: Sales Optimization, sales management, sales effectiveness, sales enablement, sales management training, sales leadership

Jack's 3 Rules to his Graduating Class

Posted by Jack Derby on Thu, Apr 28, 2016

13 Weeks of marketing classes ended yesterday at Tufts...

  • The semester's 16 page syllabus was sent out on December 27th
  • Along with five complex, semester-long, corporate marketing projects  
  • Five teams were formed around each project requiring research and full marketing plans
  • We tackled three HBR cases studies during the first four weeks
  • We took field trips to Hubspot & Brainshark to learn their platforms
  • We learned blogging, keyword definitions, content construction...and a lot more
  • We filled a toolbox with SWOT, Targeting, Persona, Pricing, and Value Proposition tools

...and

Read More

Tags: Tufts marketing projects, Tufts university, Tufts ELS program, Tufts Marketing

The Basics of Washing Your Hands...and Sales

Posted by Jack Derby on Thu, Apr 21, 2016

Over the years, maybe as a result of age, maybe due to my Peace Corps years living in Tanzania, or just maybe as a result of all of the stories about antibiotic superbugs in hospitals, I've been pretty careful about washing my hands. I mean, not compulsive-careful, but certainly I've become "highly aware" of the problem, and I never pass up a good buy at Home Depot for antibacterial soap or disinfecting Clorox wipes. Just good healthcare basics, plus I see, up close and personal every day, the debilitating affects of contracting hospital superbugs in my wife's Rheumatoid Arthritis, MRSA and auto-immune diseases which occurred as the result of a hospital-borne infection following a surgery 20 years ago.

Read More

Tags: sales effectiveness, sales enablement, Sales quota, improving sales productivity, sales forecasting

The New Rules for Q2 Sales Success

Posted by Jack Derby on Thu, Apr 14, 2016

The numbers are in....

I've been roaming the sales cubicles of lots of companies most of last week and this.  Probably 20 plus companies in 10 work days. Opening doors into the heads of heavy-hitter sales leaders along with young, hard working BDRs. Asking the tough questions of hard-charging, get-out-of-my-way 35 year olds and also to a few 55 year old trail-beaten veterans who still hang on to "the old days" of relationship selling.  

Read More

Tags: sales, sales coach, sales tools, sales plans, sales process

I'm Searching for Sales & Marketing Projects @ Tufts for the fall

Posted by Jack Derby on Fri, Apr 08, 2016

Tufts University $100K New Ventures Competition

The business plan pitches were Wednesday, and the awards were made last night. This year yet another company, Mimir Insights, with several of my marketing Alums won the top prize in High Tech. This is what real entrepreneurship...at the street level...is all about.  Congratulations to all of the entrepreneurs!!!!

Read More

Tags: entreprenurial, business plans, Tufts university, marketing plans, entrepreneurship

3 Lessons on Underwear & Better Sales & Marketing

Posted by Jack Derby on Thu, Mar 31, 2016

Back in the day, you probably remember your mother warning you about making sure that you were wearing clean underwear "because if you're in an accident, and they bring you to the hospital, then, you want to make sure that you don't have dirty underwear".  I must admit I didn't think about this a lot during my various ER experiences of broken bones after falling off my bike or crashing into trees while learning to snowboard. Actually, there never seemed to be any checklist at the ER asking about the health or even the cleanliness of my underwear.

Read More

Tags: sales coach, sales planning, sales tools, Sales quota, sales culture

Live to Learn, Learn to Teach

Posted by Jack Derby on Thu, Mar 24, 2016
Learn a little about Sales, learn a lot about Sales...everyday

   

Read More

Tags: sales, business planning, how to write a business plan, Tufts Marketing, marketing interns, marketing plans, how to write a marketing plan

3 Rules You Need to Know About Finance & About Sales

Posted by Jack Derby on Thu, Mar 17, 2016

My first real job out of BC, after returning from three years in the Peace Corps, was as a Purchasing Expediter working for Honeywell's new minicomputer group.  In a work-hard, work-harder, baptism-by-fire-environment in which you either performed or were fired, I quickly learned the realities of purchasing, inventory control and production.  A great education and a great company...even though they missed the whole mini-computer thing..which prepared me well for a long career at Becton Dickinson Medical Systems-another great company with solid management development programs allowing me to eventually rise through the ranks.

But, all through that development process with more and more training, and more and more education programs, the complexities of P&L's and balance sheets always eluded me, but since I had by then become president of various companies, I had the luxury of hiring the best CFOs at Datamedix (Bob Badavas, currently CEO of Plum Tree, is a superb example) who were much better in Finance than I would ever be.  

Those experiences led me to adopt a simple axiom that I use today with all of the managers in all of our customers:

"Your job is to hire people who are much better than you in their own skills"

Today, although I believe I'm now pretty fluent in everything Finance, my three simple Finance rules that always guide me to success are...

Read More

Tags: sales management, sales coach, sales management coach, sales management training, Sales quota