Associated Industries of Massachusetts & Derby Management
Our Next Program will be April 6th-8th at the MIT Endicott House:
Our Last 3 Programs were Sold Out 30 days ahead.
Ready to sign up: Just call Carrie Stowe at 617 488 8332
After five years of running our highly acclaimed Sales & Marketing Management Optimization Boot Camps, we've partnered up with The Associated Industries of Massachusetts for our futrue programs which are now held at The MIT Endicott House in nearby Dedham.
Starting Sunday, April 6th at 5:00PM with a networking reception, dinner and the review of a pre-assigned case study, this intensive program ended mid-afternoon on Tuesday, just in time for our attendees to be able to use some of their newly learned skills to both impact the short term and also incorporate in their longer term budgeting and planning processes.
For our last October event, we had a select group of 30 senior business and sales management leaders including participants from HubSpot, Brainshark, Salesforce and TimeTrade, in a unique and highly interactive program where everyone walked away with innovative strategies, greatly improved tactics and an arsenal of ideas focused on dramatically ramping up thier sales and marketing effectiveness.
In today's highly competitive marketplace, successfully growing your sales revenues can be extremely challenging, sometimes frustrating and, of course, very rewarding. The purpose of our Sales & Marketing Management Optimization Boot Camps is very simple:
We train you to dramatically improve sales performance of
your sales team. Improvements in Sales productivity
have averaged 20% after the first year
CLICK HERE for a video presentation summary
This is the essence of Sales & Marketing Optimization, and through our intensive programs, we’ve developed sales and marketing models, strategies, detailed processes and enabling tactics that ensure that you can successfully scale your business.
These programs have been specifically designed for Presidents, sales leaders at the district, regional and national levels, heads of marketing and heads of business development who are directly responsible for managing their sales and marketing plans.
Here’s where we can directly make an impact since we’ve sat in the chairs-just like you-as CEOs, heads of sales and heads of marketing of growth companies in a wide variety of industries. We’ve successfully coached hundreds of managers through good times and the not-so-good times, and, as such, we’ve earned the reputation of having become experts in sales and marketing optimization.
Our job during this Boot Camp is to coach everyone in how to dramatically improve their ability to...
- Improve the sales productivity by 30%-50%
- aggressively grow revenues and margins in 2013.
- forecast with 90% plus accuracy.
- accelerate closing rates and reduce sales cycles.
- successfully hire, compensate and retain A level teams
- develop and implement integrated sales processes and planning tools.
- fully embrace today’s sales and marketing optimization technologies.
We chose the term "Boot Camp" since this program is hands-on, highly interactive and totally focused on improving your sales and sales management skills, adding to your sales arsenal of tactical weapons, impacting your mental training and developing your preparation and stamina for what lies ahead in 2014.
The format includes extensive course materials, pre-attendance assignments, sales-specific case studies, guest speakers in addition to numerous opportunities for you to get direct answers to your specific sales and marketing challenges with constructive feedback from our instructors, invited guest speakers and your fellow attendees.
Here's an outline of what was covered:
Arrival and check in at the MIT Endicott House (easy 30 minutes from Boston)
5:00 Reception and networking
6:00 Working dinner
Harvard Business School case study assignment & team presentations
7:30-8:30 Breakfast. Individual meetings
Understanding Sales Optimization
Jack’s Law of 3,000
Defining sales strategies, tactics and objectives
Sales Process strategy, funnel math and tactics
Creating usable sales plans: National, Territory and Key Accounts
George’s sales margin improvement tactics
Pricing to Value Tactics
Hiring and retaining Hunters, Farmers & Trackers
Creating Business Experts, Coaches & Enablers
Defining creative compensation models
A Harvard Business School case study group discussion
6:30 Reception & Dinner
Best Practices discussions over wine and dessert
7:30-8:00 Breakfast: Individual meetings
Building sales processes, trigger points and integrated tools
Online tools: Brainshark, Salesforce.com, HubSpot
Greg Flynn, SVP, Brainshark
Mike Volpe, Vice President Sales, HubSpot
Ed Mallen, CEO, TimeTrade
TBN, VP, Salesforce
Hiring (and keeping) the very best salespeople.
Depending on the needs of the attendees, the afternoon session will either be a session on indirect channels or handling the complex sale. If the team wants to do both, we will merely extend the day.
The Price (includes everything: lodging, meals, drinks, materials)
$2,400 for Associated Industries of Massachusetts members
$2,600 for non-AIM members
Next Steps: Just Want to Sign Up
1. Just click HERE, and it will direct you to an automated sign up, or...
2. Please contact Carrie Stowe from AIM at 617-488-8332, and she will take your credit card information.
Next Steps: Questions
Just email Jack and email@example.com, and he will set up a quick conference call with you to answer any questions you might have.