Sales & Marketing Optimization

We provide the details of creating highly effective Sales and Marketing processes, which allow you to reach your customer efficiently in today’s very complex markets. We bring to your company the processes, the integrated tools, the metrics and heavily experienced skills along with consultative sales training and hands-on coaching that provide you with the ability to focus on Job #1: Increasing the productivity of your salesteam...and, of course closing more deals, more quickly.  We also have a team that can then implement those strategies including optimizing your website.

We believe that the analytical process that interprets, redefines, and provides senior management with a clear path for improving sales is one of the most important tools that we offer. As with all of our services, we customize our approach in the sales process to the needs of each customer according to the specific analytical and planning services we provide:

Detailed Sales & Marketing Process Building

Working closely with management and with the entire and marketing sales team, we facilitate the building of customized Sales and Marketing processes that enhance sales effectiveness, reduce sales cycles and bring together Sales and Marketing into a cohesive whole aimed at closing more orders more quickly.

Detailed Sales Planning

We work closely with sales and senior management in providing detailed annual and quarterly territory, key account and business unit sales plans complete with reporting templates, quota-setting definitions, and implementation tactics. We also provide hands-on consultative sales training and role-playing skills customized to your company’s sales activities.

  • We provide the planning processes
  • We provide the tools
  • We provide the management and review structure
  • We can provide the people

Detailed Sales Channel Analysis

We work with both senior managers and individual salespeople, reps, and distributors to understand the requirements of the selling process as defined by your customers and your markets.

Customer Surveys & Focus Groups-”The Customer’s Voice”

Using a unique and highly interpretative data collection system, we provide a variety of survey formats that interpret exactly what your customers and prospects really think about your company, your salespeople, and your products and services.

Compensation and Incentive Planning

As heavily experienced sales professionals, we understand the needs of salespeople. We work with senior management to develop meaningful compensation and incentive programs for direct salespeople, for manufacturers’ reps, and for distributors.