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The Sales Effectiveness Boot Camp

"Significantly Improving the Odds"

$2,050.00 (includes all materials, housing, meetings and food.)

Sign Up Before July 31st and earn a 10% Discount

50% Credit for Massachusetts companies with 50 or less employees

Stratton Mountain Resort, Stratton, Vermont
October 5th - 7th, 2008

In today's highly competitive marketplace, successfully growing your sales revenues can be extremely challenging, sometimes frustrating and, of course, very rewarding. The purpose of our Sales Effectiveness Boot Camps is very simple: We're in the business to dramatically improve the odds of you and your business significantly increasing your revenues and your margins in the short term. This is the essence of Sales Effectiveness, and through our programs, we have developed models and processes that ensure that you can successfully scale your business.

Join us and a select group of sales leaders in a unique three day highly interactive program where you are guaranteed to walk away with improved strategies, tactics and an arsenal of ideas focused on dramatically improving your sales effectiveness as a manager, a leader and a contributor.

Derby Management has for 18 years been a leading business management coaching firm in New England focused on both emerging and middle market businesses. The coaches of Derby Management have directly impacted the success rates of more than 400 of their customers in a wide variety of markets and at equally diverse levels of size and growth.

This October's two and a half day program has been specifically designed for the Presidents, Sales leaders (at the district, regional or national levels), heads of Business Development and senior sales executives who are currently directly responsible for managing their 2008 sales plans and are about ready to launch into the rest of the year’s sales planning, execution and monthly forecasting.

Our job is to assist you in dramatically improving your ability to...

aggressively grow your revenues and margins.
accelerate your closing rates and reduce your sales cycles.
developing an integrated Sales architecture and sales processes.
create a team of unified warriors totally focused on success.
completely understanding the heart and soul of your customers.
fully embrace today's sales effectiveness technology tools.
create a totally integrated 2008 Sales Plan positioned for success.

We chose the term "Boot Camp" since this program is hands-on, highly interactive and totally focused on improving your sales and sales management skills, adding to your sales arsenal of tactical weapons, impacting your mental training and developing your preparation and stamina for what lies ahead in 2009.

Specifically developed for hands-on and highly interactive and learning, this program has been designed around a small number of Senior Sales Executives, Sales Management and General Management participants. The format includes extensive course materials, sales-specific case studies and guest speakers plus numerous opportunities for getting answers to your specific sales challenges with constructive feedback from the instructors and your fellow attendees.

Testimonials

Derby Management was with us at the very beginning of our new business. We worked hand in hand on the business plan and the Sales Plan. The plan was rock solid and delivered. As the business grew at a meteoric rate passing the $100 million dollar mark, Derby Management was there for us again, driving home the systematic approach to critical on-time execution of our sales plans.
CEO, Serono

The boot camp was valuable to me. It reinforced the good things we are already doing, but it also was a kick in the pants. It was very interesting to learn how the sales process has changed in recent years. I think I knew this subconsciously, but it was good to get it out in the open. This will help me as we organize the department in future years. You also had a very good mix of people there. I enjoyed meeting them and being challenged by them. And, of course, the Stratton hospitality was first rate.
Dave Voorhes, VP, Sales & Marketing, Lytron Corporation.

As a result of Damon and I attending, we have implemented a number of steps from the training that we learned in the Boot Camp in October with his team in NYC as well as rolled out some nice initiatives on a Regional perspective. The steps we have taken for the region have put us WAY ahead of the rest of the country and I feel that my team is ready and well planned for a great year.
David Acheson, Regional Director, MedPointe Pharmaceuticals

Agenda

Sunday Afternoon, October 5th

Afternoon	Arrival & Check In Get acquainted time at Stratton Mountain For those who want, join us on the golf course or on the hiking paths in the afternoon
5:00	Reception
6:00	Working Group Dinner
	Harvard Case Study discussion and presentations

Monday, October 6th

7:00	Early morning mountain hike...for those who want to
8:00	Breakfast
8:30-lunch	Understanding Sales Effectiveness Creating successful Sales Architectures Integrating Models, Plans & Processes Creating Strategies, Tactics & Weapons Improving your hiring and retention capabilities Creating your own Personal Success Plans Understanding "The Math of Sales" Jack's Law of 3,000 George's Rules of Margin Creating Accurate Forecasts Creating Winning Sales Leadership Tactics For you as a Sales Leader With your customers With your team
12:00-1:00	Lunch, email access, calls
1:00	Creating successful Sales Models Hunters, Farmers & Trackers Executing Successful Leverage Channels The Keys to Winning the Complex Sale Creating a Winning Sales Process Tactics, Tips & Weapons
5:00	End
6:30	Reception & Dinner

Tuesday, October 7th

7:00 AM	Early morning mountain hike...for those who want to
8:00	Breakfast
8:30	Understanding "The Voice of the Customer" Rules of the Road Case Study experience Understanding the New Effectiveness Tech Tools Microsoft Live Meetings Brainshark's On Demand Applications Integrating CRM tools Forecasting tools
12:00-1:00	Lunch, email access, calls
1:00-3:30	Your Management Leadership For you as a Sales Leader With your customers With your team

Our Customers Speak for Us...

I would like to thank you and your associates for holding what I consider to be the most valuable and enlightening sales training experience I have attended in years. As the Vice President of Sales of a technology solutions company that is growing at more than 30% year over year, I found the information, curriculum and guest lecturers to be superior to other events I have attended.
Jim Doyle, VP of Sales, Hybricon Corporation

I truly enjoyed the Bootcamp. The Derby Management team did a great job. I thought the content and dialogue was great and felt exhausted from so much thinking which is exactly what you promised.
Jen Harrington, VP Business Development, Trinity Communications

Thank you for hosting such a great camp. I left more energized than any vacation could ever provide..
Larry Walck, Director of Sales, Mack Molding

I have been meaning to drop you a short note to tell you how much I enjoyed your Boot Camp! One of the major things it did for me was to reinforce many of the practices that were already in place and added priority to some of them. Let me know about any other next step- boot camps. I would look forward to joining you.
Dan Micelli, Steinway & Sons Director of Retail Sales

Thanks for a great few days of intense Sales Boot Camp... it was a great group!
Couple of the concepts that I will share with my colleagues and implement:
1. Defining and executing a sales process for our business
2. Identifying better lead generating avenues... filling the pipeline
Bruce Forman, VP Sales, Advance Electron Beams

Register by downloading and emailing the Registration Form and sending a check or you can register by credit card.
Click here.
Have questions, just give us a call at 617-292-7420.

The total price is $2,050 which includes all materials, housing, meetings and food.

Stratton Mountain,
Stratton, Vermont

Stratton is New England's most highly rated four season conference resort for complete winter, summer and fall sports and outdoor activities. We utilize the best of Stratton's superb accommodations and its acclaimed meeting facilities.

Register:

You can register directly by downloading a registration form and sending it along with your check or you can register directly online.
Click here!

If you want to talk to us to go over the details, please just call the office at 617-292-7420, and we will have someone get right back to you.

Jack Derby

President...

Becton Dickinson Medical Systems
Datamedix Corporation
Litton Medical Systems
CB Sports
Derby Management

Involvement...

Directly involved in the sales management of over 100 companies.

Chairman...

MIT Enterprise Forum
Assoc. Corporate Growth
SBANE, Vice Chairman

Director...

Associated Industries MA
20+ venture companies

Awards...

Mass High Tech All Stars
MIT Enterprise Forum Lifetime Achievement
SBANE's Pro Bono Publico Award

Lecturer...

MIT Sales and Business Plans
Tufts: Entrepreneur-ship in Sales & Marketing

George Simmons

CFO

Zoom Telephonics
Net Silicon
Numerous start ups

Involvement

Directly involved in the financing and financial management of over 100 companies.

George has additionally been involved in our companies as an interim President and Chief Operating Officer.

Jan Olmstead

VP Sales/Marketing

Becton Dickinson
Kontron Instruments
8 Other Companies

Founder, CEO

Ask America

Jan's significant contribution is integrating her 25 years of Sales and Marketing management experience with her deep expertise in market and customer analysis.

She clarifies and broadens management's interpretation of their market positioning and impact on the customer's value chain and on the value of the business.