Cards, email groups, Facebook, Twitter and LinkedIn all contribute to the fun of staying in touch, or just simply expressing a "Hi" or two, and reaching out to express an emotion for the good and the bad times of both our business and personal lives. Communication today is just a wonderful process of consistent new and exciting exploration. It's easy, efficient, highly effective and, most importantly, lots of fun.
So, what's the connection to sales? It's social marketing!
If you think that social doesn't belong in your business day-to-day, check out Jack McCollough of KPMG on Facebook and Linked In. He's got all the experience and all of the MIT degrees that you would expect from someone in his position, but the reason that I and most people recommend him and his firm is that Jack is a real guy. Someone you would trust. And one of the reasons that sense of reality and trust comes across is through his persona on Facebook.
My experience is that these few simple questions will prompt a lot of discussion and additional questions. What you want to do is to have everyone aligned in their use of social the same way that they're aligned in your selling process and the use of their sales tools.
No better way to learn about how to create, train and deliver effective use of your social marketing while improving your own sales management skills than from speakers such as Greg Flynn, the President of Brainshark , Mike Volpe, the SVP of Marketing from HubSpot and Zorian Rotenberg, VP of Sales & Marketing from Insight Squared who will be part of our upcoming Sales Management Boot Camp. To learn more...