---
title: I'm looking for a few good Tufts Marketing Projects-fall, 2014
description: Each semester at Tufts, over a period of 13 weeks, I engage 30-35 students in a unique, hands-on, tools-based experience of preparing them for the re
---

[Derby Management's "Competitive Edge" Blog ](https://www.derbymanagement.com/blog)

# [I'm looking for a few good Tufts Marketing Projects-fall, 2014](https://www.derbymanagement.com/blog/bid/106218/I-m-looking-for-a-few-good-Tufts-Marketing-Projects-fall-2014)

 Written by [Jack Derby, Head Coach](https://www.derbymanagement.com/blog/author/jack-derby-head-coach) | Tue, Apr 15, 2014

Each semester at Tufts, over a period of 13 weeks, I engage 30-35 students in a unique, hands-on, tools-based experience of preparing them for the real world of business in general and specifically the complexities of working in today's exciting environment of Marketing and Sales.  As a result, I...

- teach marketing as a set of strategies and tools: SWOT, Value Props, CMS, segmentation, pricing, and so on
- wrap in four HBS case studies to support both marketing strategies and their use of integrated technologies
- take road trips to **[Brainshark](http://www.brainshark.com)** and **[HubSpot](https://www.hubspot.com)** since we use their technology platforms in class
- accept complex, semester-long marketing projects from six real companies 
- assign those company projects to teams of five juniors and seniors
- blend class content into each of the company projects

**Which leads me to look for 6 new companies each semester. **

Right now, I'm taking applications for the upcoming fall, 2014 semester.  If you're interested, please email me at [jack@derbymanagement.com](mailto:jack@derbymanagement.com), and I will send you an overview of what's involved and instructions.  Last November, I had 32 companies request information, and we accepted 6. **Currently, I have three companies signed up, so I'm looking for three more for the fall.**

A truly unique opportunity for both the companies and the students.  

***...which is the primary reason why I teach. *** The other reason is that the process of teaching a subject like Marketing, that changes dramatically every year, hopefully keeps me to remain on the competitive edge for both Marketing and the coming revolution in Sales.  And finally, it's a lot of rewarding fun!

***Please let me know if you're interested.  ***

[View full post](https://www.derbymanagement.com/blog/bid/106218/I-m-looking-for-a-few-good-Tufts-Marketing-Projects-fall-2014)

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