As a sales guy, I have no problem with making connections. For my business associates. For my MIT and Tufts students. For our customers of the firm. It's part of the process of living and working in a tight ecosystem like Boston...or in any other city for that matter.
Since "time is money", when you connect with a Connector like me for sales prospects or for jobs, I might suggest the following tips to save time for you, for me, and for anyone that you're asking to be a Connector. In addition to saving time, by thinking through the end point of the actual equation to create value for you, it makes the entire process much more impactful and effective for both you and for the Connector. No one likes to waste time, and you also want to use your Connectors for their connections and not force them to work through the administrative parts of what it takes to connect you.
Sounds so simple, and yet 20% of the emails I receive from sales and marketing people and high level executives don't have basic "how-to-connect-with-me" information in their signatures. Five solid tips here.
Second, if you're looking to your Connector to be part of your job hunting campaign, never send your resume with a request such as, "if you happen to become aware of anything, keep me in mind". One, if it's me, I'll just delete the email since the probabilities of me "seeing anything come up", or "bumping into someone", and then remembering your resume are ZERO, ZILCH and NEVER GOING TO HAPPEN. You would do better in terms of results if you were to rent a billboard on the Mass Pike and post your resume there.
Staying on the job hunting front for a minute longer, when you approach a Connector, think in terms of pre-answering the following questions that they're going to ask you anyhow:
Third, tell the Connector about the value that you're marketing and selling.
I already know the value for you connecting with me. But, you need to answer the question very specifically of "What's the value that you're going to bring to the company that you want the Connector to help connect you to?"
At this stage in the quarter, you're not looking for new top-of-funnel leads and opportunities since it's all about closing deals between today and next Tuesday. But, with the turn of the page in the calendar, come Wednesday, you'll be back on the front lines, deep in the battle, connecting for new opportunities.
I hope that these simple tips might make that process more effective.
Good Selling...and Good Planning!
Head Coach
Derby Management...for 25 years
Sales & Marketing Productivity Experts
Business & Strategy Planning Specialists
Box 171322, Boston, MA 02117
617-292-7101
Jack's Cell: 617-504-4222