With a too rapidly ebbing summer skipping by, I’m now trying to max out my beach time for a couple of reasons. One, it’s right outside the door, and two, it’s a real long time between Labor and Memorial days. As a result, my summer days are spent working in the mornings and heading to the beach most afternoons with a beachbag full of an iPad, a Kindle, 5 pounds of downloaded must-read new articles, copies of my MIT and Tufts syllabuses, a notepad and various other work weaponry all mixed in with towels and sunscreen.
I am not a full-body tattoo kind of salesguy. My brand is less direct, more consultative and more focused on high level discovery and solution selling followed by an assumptive close rather than a hard sell, so I guess, if I had ink, it would be a small tattoo in some non-visible location and not a yellow lightning bolt tattooed on my neck. But...then there is the question of the long hair and ponytail which-good or bad-has clearly become some part of my brand, my tattoo.
As a salesperson, three things…
1. What is it that you want to be remembered for by your prospects and customers?
2. What is your personal brand, your personal tattoo? Try writing it down and share it with one of your coworkers and ask for a sanity check?
3. What’s your company’s tattoo and why do your employees work for you? Are you a Dell or an Apple? Both make similar computers that do similar things, but both have very different tattoos. One is an overtly displayed badge that shows everyone else that they belong to a special club of interconnectivity, and the other is… I’m just not sure.
So with that as an example, what’s your company tattoo that you want to show to your employees, and that you want your employees to brand themselves with?
Love to hear your ideas on this on what may be a bit of a rainy and less-than-wonderful beach weekend.
Come & learn more about Sales Branding...
DERBY Management-Associated Industries of Massachusetts
Annual Sales Management Boot Camp: 9/30-10/02
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