-Six years, 350+ highly satisfied graduates!
-Everyone attends is focused on two simple questions:
1. How can I improve my own sales effectiveness?
2. How can I enable my salespeople more effectively?
We've confirmed senior executives from Brainshark, Salesforce and Hubspot as speakers. In the meantime, click HERE for more information and Save the Date. Just email jack@derbymanagement.com for more details.
Last Sunday afternoon, as I was leaving Vermont for an early Monday morning sales meeting in Boston, I stopped by the Winhall Transfer Station (aka Winhall Town Dump) for a couple of reasons. Primarily to get rid of the weekend's collection of food scraps and wine bottles, but I always like to share a couple of ideas, comments and Vermontisms with Scott, who with his sidekick, Jody, rule the highly organized place with an iron fist. Woe to the flatlander who comes there with trash in anything but a clear plastic bag or makes the more grievous mistake of mixing cardboard in with the recycled paper. But this Sunday, I also wanted to congratulate Scott on the local front page newspaper article that praised his officiating of the recent Winhall Town Meeting as... "the most efficient in years".
Scott's a true Vermonter with many Vermont generations stacked up under him so when I congratulated him for his management of herding the cats, his answers, in an accent so rich that it always requires concentration on my part, were direct and to the point....
Small town America for sure, but Scott's four points above bear remembering when you're organizing your next internal sales review meeting or your planning out your next Discovery Call with a prospect. Just think about how much time we typically waste just because we think that we need to "break the ice" first or slowly get into the rhythm of talking about business. Obviously, one needs to be courteous and not abrupt, but in today's world of huge time constraints on the parts of both buyers and sellers, the pressures on everyone are overwhelming and everyone really appreciates meeting efficiency. War stories abound regarding poorly run meetings of every variety, but also those managers who have the strong leadership skills that can command a presence and have the discipline to create consensus and move ahead "to get 'em settled down to do business" are legendary.
Scott obviously has that presence, but so also did one of my best CEO's, Betty Brennan, who led her weekly staff meetings by having all of her managers stand (as in not sittting down in chairs) with her and talk through what needed to be done in the ensuing week. Short, highly focused, and tightly organized meetings...and one of the best performing companies where I had the privilege of being a board member. I'm not necessarily suggesting you try Betty's approach of making your managers or sales teams stand up for your meetings, but she clearly has the leadership and charisma to pull it off.
Check out HBR's many articles on meeting management tips or click on here.
Good Selling as you close this quarter during the next week!
-Remember: Q1 always sets the tone, pace & success for the year
It's that time of year again, when I'm searching for six company projects for my seniors and juniors marketing class at Tufts for the fall semester. For the last six years, I've had the privilige of being a professor of Marketing at Tufts in a fast-paced, highly interactive course where the students are continuously immersed in the real world of today's marketing strategies, tactics and tools.
One of the means through which this is accomplished is that six teams of five students are focused for the 13 week semester on completing complex marketing projects for companies in the NE geography. These no-cost projects vary widely from developing market research reports, to new product launches, to creating full marketing plans for small and middle market businesses.
If you are at all interested in participating for the fall semester, just email me at jack@derbymanagement.com, and I will send you an outline of what's involved.