Status: Solid first half performance
Status: Great processes & people
Question: How does everything fit for the 2nd half?
The discussion topics included the standard mid-year tweaking agenda items like ...
As we were going through topics, the newly promoted president, seeing the company now through a different lens as head of the company, commented that this business really wasn't that complicated, and that we just needed to do two things:
Sell more new accounts, and...
Retain and expand our existing customers
The work of Sales really isn't that complicated, since it finally does come down to the basic meat and potatoes of...
What makes the highly intertwined worlds of Sales and Marketing much more exciting and more of an opportunity today than ever before is the fact that we can get to the value proposition discussion more easily than ever before by adding formalized sales processes that are very scalable and technology tools that employ social media and highly targeted marketing. As a result, we can create true sales optimization environments that actually optimize the selling process and enable our salespeople to become much more effective.
This is clearly the most exciting time I've experienced in Sales in over 40 years of managing salespeople. And, the even more exciting fact is that this current world of Sales 2.0 is just about ready to morph again over the next three plus years into something much more robust-the world of Sales Enablement.
His comments were...
Simple meat and potatoes comments and basic tenants of sales success for every company. Sounds so simple, right?
The question for you this morning is if you had to list the top two-and just two-culture improvements that you would like to make in your sales organization for the second half of the year, what would they be?
What would it take to make sure that everyone in the organization was totally focused on the company's objectives and that no one was just parsley and not an active part of the team's engagement for sales optimization? Here's an idea...
It's no more difficult than that to get everyone totally engaged and living the culture that you want. Do that for six months, and then do a culture check at your 2014 kickoff sales meeting.
Remember, it's your personal leadership that will define what you want your sales culture to be!
Hope you're having a good week. Now let's get out there and sell some stuff!
During our upcoming 2013 Sales Management Boot Camp, we will drive down into the details of Sales Enablement along with other strategies, tools such as Value Propositions and a wide variety of other tactics. Plus this is a unique opportunity to meet others just like you from a wide variety of industries in an exciting, engaging, and exhausting work environment.
Late Sunday afternoon, October 6th through Tuesday afternoon, October 8th at the MIT Endicott House.
-Six years, 350+ highly satisfied graduates!
-Everyone attends is focused on answering two simple questions:
1. How can I improve my own effectiveness as a manager?
2. How can I enable my salespeople to produce more effectively?
We have the answers in strategies, tactics, tools and technology
Just email Jack at jack@derbymanagement.com to set up a 10 minute call to