-I've learned that "nothing in life is really free"
-i know that "FREE" focuses everything on "THE PRICE".
-I want to talk "Lifetime Value", but the focus is on "FREE",
-"FREE" is usually one time; "VALUE" lasts forever
Having said all of that, I'm sitting here writing this this morning with my free Dunkin' that came from my Dunkin' Rewards app.
Plus, I know from teaching marketing at Tufts and practicing Sales & Marketing Productivity in our firm that by using the word "FREE" in a email or blog title, there's a 10% higher open rate. A cheap trick, I know, but it usually works, so now that I have your attention...
Both courses are mostly populated with juniors and seniors plus a few "management in engineering" grad students. Well balanced between Inbound and Outbound Marketing and Selling, both courses focus heavily on market research, the creation of formal processes, and the use of a wide variety of tools and technologies that capture the buyer's journey from initial awareness to closing deals to fully engaging customers for life time value creation.
The uniqueness of the course is that each semester the students "go to work" over the period of 13 weeks in teams of five in six different projects provided by real companies. That's six companies for the Marketing course and an additional six companies for the Sales course each semester. In some cases, these are projects that provide the company with a complete marketing or a sales plan that covers everything from market research to campaign tactics. In many cases, these marketing or sales plans focus on new product launches or brand revitalizations.
If you're interested in participating for the fall, 2017 semester, here's the general timeline:
In this just-launched, new Sales class, two of the four companies are past customers from projects completed by the Marketing class.
Remember the old Veg-O-Matic commercials... there was always "more" !
The same with me and Tufts, since I also have right now a number of highly qualified marketing and sales students available right for summer intern and full time positions.
Interested? Just connect with me by text, email or LI
Great Selling Today! It's going to be a great Quarter!
Derby Management...for 25 years
-Sales & Marketing Productivity Experts
-Business & Strategy Planning Specialists
-Senior Management Coaches for CEOs & VPs
Boston, MA 02117
Jack's Cell: 617-504-4222
jack@derbymanagement.com