Or, if I were the head of marketing and could get away with it-since I have no intention of having another heart operation-I would simply put on the front of their very powerfully branded box (yellow, red, heart shape) the statement that "We help to prevent death!"
1. Do a Refresh!
Update your social channels...and then use them all the time. If you're in business of any kind-in any market-this weekend, take a look at your Linked In. If you haven't already, get rid of the blue star thing that's the standard backdrop at the top and replace it with something that personally reflects your personal brand. Maybe it's your company logo, or a picture of your team or squad, or perhaps it reflects your love of the mountains or sports. The point is: Use That Space!!! That picture begins to define you both factually and emotionally connecting you to whoever is looking at your LI.
If you're on Linked In (which you must be!), make sure that it's up to date with your awards and references, and most importantly, start actually using it and posting regularly...at least once a week. Think of your LI as a mini-blog, (and, yes, you should also be blogging) and send out notes and articles that interest you and that you want to share with your associates and friends on your LI team. "Thought that you might enjoy this note (or video or podcast) from the WSJ..." or Huffington... or whatever else interests and defines you as a brand.
Then do the same with your FB or Instagram or whatever channels you use regularly.
Very quickly, you'll find that you're increasing your social rankings, and people will look to you for your content, your authority and your brand.
2. Always Pay Attention to "The Marketing of You"
...what if things were to suddenly change, and you had to suddenly change?
The point is that you are a very expensive and highly desirable product and like every "best of class" product, you should always be marketing yourself, which always comes back to consistently polishing your brand.
3. Be Happy! Be Human !
Last night I had the occasion to provide the finishing touch to a very strong and very personal recommendation for a VP of Sales...a person that I know very well and who has worked for me in the past. Great person, tons of the right skills, and the perfect opportunity on both sides of the table-the potential candidate and the hiring company. And, as usual, there were two finalists, so the CEO, who I also know well, asked me what it was that I liked most about this candidate I referred.
The answers were very easy for me:
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Advisor, Derby Management, experts in-
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WHAT WE DO AT DERBY MANAGEMENT
Director, TEC-Tufts Entrepreneurship Center
Cummings Family Chair Professor of Entrepreneurship
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