As a result, everything that I teach in Marketing at Tufts is structured around six team-based complex marketing projects from real companies who have asked us to develop marketing plans, product launches and campaigns using the best practices of inbound and outbound marketing tactics. There's nothing easy about this course, which requires a ton of work outside the classroom working as teams and working directly with company management. The students are graded 50% for their participation in the classroom while the other 50% is defined by the one hour long final presentations to company management along with the volumes of research material that is handed over this afternoon. Of that 50% that I grade, 50% again is graded by the company management in terms of meeting the objectives that they defined four months ago.
A couple of helpful presentation tools created from this semester's students:
Just as in our quota management for this quarter and for the end of the year just 19 days away, these are the times, after all of the training and the months of research, nurturing and the prep, that it all comes down final presentations and waiting for the order...or, in this case, the grade.
STILL LOOKING FOR TUFTS SALES PROJECTS FOR THE SPRING
If you're interested in submitting a sales project for this spring, just email me at jack@derbymanagement, and I will send out the instructions on what's expected, the logistics and the dates for the spring semester for both the sales and the marketing courses.
...and you were wondering how you were going to put into use that course in sociology or whatever you were studying at the time? At Tufts, the experience we provide for our marketing and sales students through these projects is unique since they learn strategy, they debate tactics, and then get their hands dirty by actually diving deep into the crankcase oil by being asked to provide detailed recommendations and actual execution activities. That's the value received on the student's side of the table.
Good Selling for your final presentations...and getting the grade!
Derby Management...for 25 years
-Sales & Marketing Productivity Experts
-Business & Strategy Planning Specialists
-Senior Management Coaches for CEOs & VPs
Box 171322, Boston, MA 02117
Jack's Cell: 617-504-4222
jack@derbymanagement.com