Good Morning & Merry Christmas!
Enjoy, relax and take a walk in the woods or on the beach while you hug your family and thank them and yourself for whatever has occurred in your life and your business this past year!
Just a few thoughts this AM about putting points on the board in the last 3 or 4 selling days of 2021. I don't know about you, but I have yet to find anyone who is planning on working during the week between Christmas and New Year. It's been a tumultuous and hectic year, and everyone is ready for a well-deserved break, and that's happening beginning on the 23rd.
Whether you're looking at quota achievement for this year of 110%, or you're behind the curve, maximize every hour you can from this morning through next Wednesday. All of us can work an extra couple of hours now at crunch time including time spent this weekend to prep for Monday's and Tuesday's rush.
For me today is a very busy day so that I can clear the decks for a long weekend of grading end of the semester projects. In my teaching of Marketing and of Sales, I and 10 of my instructors, who are mostly my Tufts alums who are now managing marketing or sales organizations, provide exacting content within the context of real-life sales and marketing projects that are provided to us by a wide diversity of companies.
This semester we had 10 semester-long, complex projects between my Marketing and my Science of Sales courses. These projects ranged from a billion-dollar corporation launching a new product to a third-generation insurance broker needing to up their game in their website and internet marketing all developed around more precise persona identifications and their related value propositions.
With 40% of the semester's grade provided by the senior manager of the company, the rest of the grading comes down to my working through the research, the various reports, the pricing schemes, the expense structures and then the final 90-minute presentations. Always a very exciting, exhausting and sometimes a difficult process, but, like everything else in life, it always comes down to being measured.
If at any time, you have a need for a confidential sounding board for your 2022 business or sales planning process, just connect with me! Text or email me, and I'll quickly set up a call. I'm a very good listener, and we can get deep into tactics if you want. Obviously, no cost for a call or two; just an opportunity to listen intently and make a few recommendations based on decades of experience.
Derby Entrepreneurship Center@Tufts.