July 4, 1776.
When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.
Kicked off by the celebration of the 4th, we're now pushing deep into the summer, and I'd like to ask you to take 30 minutes out of this upcoming weekend, to reflect on what it must have taken people like Jefferson, Hancock, Adams, Franklin and 52 others to sign a document that placed them literally in the cross hairs of a superior force of a heavily armed and highly financed government.
This was a true revolution in all of its risks, its fears and total unknowns. This type of action goes far beyond the signing of a petition at Market Basket to rehire its CEO. This was a real revolution, with all of the intensity and depth of that word.
Very big questions in a very different time, and yet the theoretical answers to these very personal questions provide us with some level of insight into our own personas, our own level of risk-taking, our personal level of a desire to change, and our satisfaction...or disatisfaction...with the status quo of our jobs and our work environment.
Although there's no way that the digital revolution of Inbound Marketing and Social Selling can be compared to the seriousness and the impact of the political revolution of 1776, the underlying opportunity to create fundamental long-lasting change in our work as sales and marketing professionals is comparable. In Sales & Marketing today, this is a time of fundamental change, and you either need to get fully onboard or be left behind...forever.
Today's revolution in the world of professional Sales is obviously much quieter than in any political revolution, but it does take individual salespeople and sales managers to take a position as a leader and stand up, commit to and require...
This is a revolution that is happening all around us, and the sooner that all of us become leaders in this battle against complacency, and against " always done it this way", the sooner that we will increase our own sales productivity, not by 5% or 10%, but by 25% and 35%.
Have specific sales questions that you want to bounce off me or any of our other coaches, just email me, and we'll set up a time to talk.
Derby Management...for 25 years
-Sales & Marketing Productivity Experts
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Box 171322, Boston, MA 02117
617-292-7101
Jack's Cell: 617-504-4222