What now remains are the final presentations from the six teams of juniors and seniors to the management of their respective companies. This is a very demanding course in which I, my four TAs and seven outside lecturers, all alums from this course, provide deep technical content on the science of marketing structured around the student teams delivering full marketing plans based on the objectives provided by their companies. The TAs and I provide 60% of the project grade while the senior management provides the remaining 40%. For me, it's a perfect blend of introducing my students to the real world of business structured on the same sales and marketing principles of "Process-Tools-Technology-Math & People" that we use in our consulting practice. If you're interested in participating in a marketing project for the fall semester, just connect with me. All of this blends together perfectly with the added benefit that my students are able to select from 40-50 job offers each semester mostly from prior alums from this course.
We discussed careers, which is very common for me with my alums in their 20s, and as a result, Zach moved to Washington to become a reporter for WUSA while pursuing his law degree at Georgetown, a perfect background for an investigative career in broadcasting.
By this time in the semester, my students have received 100 plus instruction points on speaking and delivering powerful presentations. They've each individually presented to the entire class. They've delivered case studies and multiple progress reports as teams. As a result, Zach this Wednesday provided the perfect combination of presentation strategy and tactics as experienced by a professional.
2. What's the core message?
This is what the elements add up to. It's the conclusion that's supported by all the evidence ("the elements"). It's what you want your audience, above all else, to remember
3. Use elements to make moments!
Take your audience on a path from the beginning to a conclusion with memorable moments throughout, all supporting your core message in one way or another
4. Check in when you've finished your draft-did you get where you intended to go?
Your presentation should be a clean logical chain from introduction to conclusion, supported by your evidence all the way!
5. Say and show the results in an engaging way
Thanks, Zach, for proving once again that our best students, just like our best employees, provide us with the best talent for efficiently and effectively moving ahead and rapidly scaling whatever we're planning!
Have a great day selling today! Enjoy what looks like a superb weekend where I will be deep into my Vermont woodlot cleaning up the winta' debris and testing out my new Ryobi battery-powered chainsaw.
www.derbymanagement.com
Derby Entrepreneurship Center@Tufts.