These are the people right at the epicenter of the struggle who have had hundreds of cancellations for long-planned weddings, reunions and business conferences planned specifically around "getting away to the peaceful, bucolic and quiet beaches and mountains of New England". And now, they have nothing but questions, time on their hands and the adjacent fears of unpaid bills and not knowing what to tell long term employees that they've already laid off.
These are really the right questions given who's asking them, and where we are currently in this crisis and living in the belly of the beast, but the bigger, the more strategic and more impactful questions are...
Whether we're in the decimated travel business, or we're selling software, or we're marketing complex equipment or we're attempting to attract bright high school seniors to attend our universities, we already know the outcomes and do not need 5:30 PM press conferences to solve the equation for us:
"What are my new Value Propositions?
Should be an interesting workshop at 10:30, and I'm very much looking forward to it. Real business owners on the front line with real life needs.
My guidance will all be about changing the questions and figuring out how to market and sell down-to-earth, fundamental value...something we should have been doing all along, but now is absolutely imperative to our survival in the profession of Sales.
Sales Management Boot Camp: May 12th & 13th
"Successfully Managing Sales in Chaotic Times"
If you want to understand what it takes to successfully manage, sell, train, ramp up and forecast in these chaotic times, work with us online in a highly engaged, hands-on Sales Management Boot Camp!
The primary coaches will be George Simmons and me, with guest speakers featuring Colleen Honan, CSO of Brainshark and James Stone, Director of Mid-Market Sales at Hubspot. Two leading mid-market companies focused on sales and marketing productivity with two highly successful sales execs who have figured out how to adapt and sell in this period of unknowns.
Click here for more details and then just connect directly with me for any questions at jack@derbymanagement.com, and I will set up a call with you right away and get you registered!
Obviously, no cost-just an opportunity to listen intently and make a few recommendations based on decades of experience.
Be safe and positive today !