Interesting article in The WSJ yesterday. If you have a subscription, you'll find it HERE.
Folding laundry frustrates most everyone. Makers of consumer products, feel the same way.
“We’re constantly thinking about it,” says Jennifer Schoenegge, general manager of General Electric Co.’s appliance brands. Engineers at the maker of washing machines and other kitchen appliances have joked with her that the solution is a butler, Ms. Schoenegge says. “We haven’t cracked that nut yet.”
There are some new products, even machines that will fold overnight for anyone willing to part with money and floor space. Meanwhile, marketers are studying the habits consumers don’t often admit to.
What's your percentage of operating use between Inbound & Outbound? Mine's 40/60 in terms of dollars, when I include client dinners and our two annual CEO events. Other than that, it's all Inbound.
Final Question...
What's your most frustrating chore?
Mine is definitely not laundry! It is food shopping, and in spite of my being a techy kind of guy and although there are lots of interesting online apps for food delivery, I still find myself pushing carts down the aisles in Market Basket every weekend. Ugh! Really frustrating. There's got to be a better way. When I lived in the city years ago, Peapod was superb! Try to get any delivery at the NH beach of anything is very, very frustrating.
Let us know... "What's yours?"
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Another opportunity for preparing now for Q4 is to do the same type of "relook" at the basics of your 2016 Marketing Plan after reviewing our ebook on "How to Write a Marketing Plan". This consists of mostly solid basics and tactical structure stuff...which just might be the perfect thing to do right now before you dive too deeply into Q3.
...and, of course, if you just want to talk through some of where you are right now and use us as a confidential sounding board...or do a short Whiteboarding Session with any of us, just email me, and we will work out a convenient schedule.
Good Selling!
Derby Management...for 25 years
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Box 171322, Boston, MA 02117
Jack's Cell: 617-504-4222