Our approach to creating Marketing success is pretty simple:
Create high quality leads for salespeople!
Download our "Writing the 2021 Marketing Plan"
We can get away with that simplicity given that all of us grew up on the street running companies and marketing and selling our products and services. We also incorporate the attitude that "Marketing is Everything" from Regis McKenna's iconic article that still rings true today, decades later.
When you separate the interpretation of "marketing" from all of the buzzwords and the long list of acronyms that require a dictionary to understand, marketing truly encompasses "everything".
Our view is E.P.O.C.- "Every Point of Contact" such that when we partner with a customer, we focus our work and the building of our marketing tools from website design to tightly integrated technology platforms to highly integrated and metrics to making sure that everyone is totally focused to provide high quality customer value and trust.
Many people believe the basic job of marketing is convincing prospects that you have a better product. That's simply not the case in an online-infused world of alternatives and an oversaturation of messages. And then add into that environment today's uncertainties, stress factors and distractions of living and working in a Covid world.
In reality, the real objective of any Marketing activity is to build a consistently trusted brand that responds directly to the business value that both new prospects and current customers want to receive.
Understanding marketing's role and potential solutions to the issues and opportunities that you have today is both simple and complex.