Our approach to Marketing is pretty simple!
We can get away with that simplicity given all of us grew up on the street running companies and marketing and selling our products and services. We also incorporate an attitude that "Marketing is Everything" (Regis McKenna's iconic article still rings true!) since when you uncomplicate Marketing, it truly encompasses everything with a view of E.P.O.C. "Every Point of Contact"- whether that contact is a customer, a prospect, an employee, or a business partner of any kind.
Many people believe the basic job of marketing is convincing customers that you have a better product, but in reality, the real objective of any Marketing activity is in building a brand that responds directly to the value that new prospects and current customers want to receive either corporately or personally, and in most cases both.
Our book on Writing the Winning Marketing Plan which you click on to below will help you build a much more sophisticated and precise Marketing Plan action to create, define, and message that matters to each and every one of your stakeholders, suppliers, employees, and customers. Read on to learn about....
✔ The Marketing Planning Process
✔ Tools for Writing & Presenting a Marketing Plan
- Writing the Winning 2020 Marketing Plan
- The 30 Greatest Lead Generation Tips, Tricks & Ideas ebook
- State of Hubspot's Inbound 2019
- The Marketing of Me in 2020
- 6 Marketing Metrics Your Boss Cares About
- Inbound Marketing Charts