Jack's Vermont: Holiday Cards & Your Brand

Posted by Lynton Web Team on Tue, Jan 11, 2011

Yes, there's lots & lots of snow at Stratton
Yes, I will be snowboarding this Saturday.
Yes, the Mountain is almost fully open
Yes, I'm always available to do some turns.
Of course, I'll be there for the ACG event on the 30th

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Tags: sales tools, business tools, business planning, business coaching

Branding For 2011

Posted by Jack Derby, Head Coach on Tue, Jan 11, 2011

In addition to "my day job", I've had the privilege of teaching marketing as a lecturer at MIT and a professor at Tufts for a number of years. Each semester I get to hone my skills, think about new ideas and imagine what the brave new world of marketing tactics will become. A very exciting time to be in marketing but not for the faint of heart since marketing today needs to be looked as a series of short timed experiments given all of the superb, and not so superb, tactical choices that are available.

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Tags: sales tools, business tools, business planning, business coaching