Marketing Optimization in 2020
We create highly effective Marketing processes which allow you to reach your customers efficiently in today’s very complex and rapidly changing markets filled with unknowns.
We bring you...
- the processes,
- the tools,
- the heavily experienced management and technical skills,
- the consultative Marketing and Sales training,
- plus hands-on coaching that provide you with the ability to focus on Jobs #1, #2 & #3:
Job #1: Create more business value for your customers and new prospects.
Job #2: Create 25+% more qualified leads
Job #3: Increase the productivity of your sales team by 25+%
We can then implement those strategies including designing, building and optimizing your website.
Working closely with your marketing team, we facilitate the building of customized websites and detailed marketing processes that enhance your marketing effectiveness, dramatically increasing the number and quality of your leads while bringing Sales and Marketing totally linked together into a cohesive team to close more sales more quickly.
We're a team of highly experienced Sales and Marketing people who clearly understand that Marketing's bottom line job is to work closely with Sales to deliver more qualified leads and business value to our customers!
Detailed Marketing Planning
We work closely with Marketing and senior management in providing detailed annual and quarterly reviews of your marketing strategy, your website, your processes, campaign and integrated marketing tools in order to implement the marketing and sales tactics that get your more high margin revenue and more satisfied customers
- We provide detailed strategic reviews of what you're currently doing.
- We will take you from strategy to tactics to implementation to more sales.
- We will move you to customized websites that bring in more prospects to more sales
- We provide you with the strategy, the sites, the tools, the systems, the platforms and the metrics
- We can also provide you with the people.
- We then work with you when you want to conduct quarterly reviews.
Build Value Propositions and CoM- "The Command of the Message"
We work with senior managers in Sales and Marketing to create exacting Personas and their related Value Propositions for all of your internal and external messaging.
Customer Surveys & Focus Groups- "The Customer’s Voice”
Using a unique and highly interpretative data collection system, we will provide a variety of survey formats that interpret exactly what your customers and prospects really think about your company, your salespeople, and your products and services. We can provide you with online surveys, telephone interviews and focus groups all customized to meet your objectives.
Our Bottom Line: We work with you to deliver exacting Customer Value!