marketing-optimization

Marketing Optimization in 2023

Download our Writing the Winning Marketing Plan in 2023 

We create highly effective Marketing processes which allow you to reach your customers efficiently in today’s very complex and rapidly changing markets filled with unknowns.  

We bring you...

  • the processes,
  • the tools,
  • the heavily experienced management and technical skills,
  • the consultative Marketing and Sales training, 
  • plus, hands-on coaching that provide you with the ability to focus on Jobs #1, #2 & #3: 

Job #1: Create more business value for your customers and new prospects. 

Job #2: Create 25+% more qualified leads.

Job #3: Increase the productivity of your sales team by 25+%.

We can then implement those strategies including designing, building and optimizing your website.  

Marketing Plan-2-2Marketing Process Building

Working closely with your marketing team, we facilitate the building of customized websites and detailed marketing processes. By doing this, we aid in enhancing your marketing effectiveness-- dramatically increasing the number and quality of your leads, while linking Sales and Marketing into a cohesive team in order to close more sales, quickly.  

We're a team of highly experienced Sales and Marketing people who clearly understand that Marketing's bottom line job is to work closely with Sales to deliver more qualified leads and business value to our customers!  

Detailed Marketing Planning

We work closely with Marketing and senior management in providing detailed annual and quarterly reviews of your marketing strategy, website, processes, campaign and integrated marketing tools in order to implement the marketing and sales tactics that get your higher margin revenue and more satisfied customers.

  • We provide detailed strategic reviews of what you're currently doing.
  • We will take you from strategy to tactics to implementation to more sales.
  • We will move you to customized websites that bring in more prospects to more sales.
  • We provide you with the strategy, the sites, the tools, and the metrics.
  • As Hubspot certified agency partners, we can install, integrate and build your CMS. 
  • We can also provide you with recruiting the people and highly capable interns.
  • We then work with you when you want to conduct quarterly reviews.

Build Value Propositions and CoM- "The Command of the Message"

We work with senior managers in Sales and Marketing to create exacting Personas and their related Value Propositions for all of your internal and external messaging.  


Customer Surveys & Focus Groups- "The Customer’s Voice”

Customer Voice ProcessUsing a unique and highly interpretative data collection system, we will provide a variety of survey formats that interpret exactly what your customers and prospects really think about your company, your salespeople, and your products and services.  We can provide you with online surveys, telephone interviews and focus groups all customized to meet your objectives.

We deliver exacting Customer Value!