---
title: I'm looking for a few good Tufts Marketing Projects-fall, 2014
description: Each semester at Tufts, over a period of 13 weeks, I engage 30-35 students in a unique, hands-on, tools-based experience of preparing them for the re
image: https://www.derbymanagement.com/hs-fs/file-13640984-jpg/images/tufts_logo_2-resized-600.jpg
---

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# Derby Management's "Competitive Edge" Blog

# I'm looking for a few good Tufts Marketing Projects-fall, 2014

Posted by [Jack Derby, Head Coach](https://www.derbymanagement.com/blog/author/jack-derby-head-coach) on Tue, Apr 15, 2014

Find me on:

[Facebook ](https://www.facebook.com/managementcoach) [LinkedIn](https://www.linkedin.com/in/jackderby/) [Twitter ](https://www.linkedin.com/in/jackderby/)

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Each semester at Tufts, over a period of 13 weeks, I engage 30-35 students in a unique, hands-on, tools-based experience of preparing them for the real world of business in general and specifically the complexities of working in today's exciting environment of Marketing and Sales.  As a result, I...

- teach marketing as a set of strategies and tools: SWOT, Value Props, CMS, segmentation, pricing, and so on
- wrap in four HBS case studies to support both marketing strategies and their use of integrated technologies
- take road trips to **[Brainshark](http://www.brainshark.com)** and **[HubSpot](https://www.hubspot.com)** since we use their technology platforms in class
- accept complex, semester-long marketing projects from six real companies 
- assign those company projects to teams of five juniors and seniors
- blend class content into each of the company projects

**Which leads me to look for 6 new companies each semester. **

Right now, I'm taking applications for the upcoming fall, 2014 semester.  If you're interested, please email me at [jack@derbymanagement.com](mailto:jack@derbymanagement.com), and I will send you an overview of what's involved and instructions.  Last November, I had 32 companies request information, and we accepted 6. **Currently, I have three companies signed up, so I'm looking for three more for the fall.**

A truly unique opportunity for both the companies and the students.  

***...which is the primary reason why I teach. *** The other reason is that the process of teaching a subject like Marketing, that changes dramatically every year, hopefully keeps me to remain on the competitive edge for both Marketing and the coming revolution in Sales.  And finally, it's a lot of rewarding fun!

***Please let me know if you're interested.  ***

 Tags: [Tufts university](https://www.derbymanagement.com/blog/topic/tufts-university), [Tufts ELS program](https://www.derbymanagement.com/blog/topic/tufts-els-program), [Tufts Gordon Institute](https://www.derbymanagement.com/blog/topic/tufts-gordon-institute), [Tufts Marketing](https://www.derbymanagement.com/blog/topic/tufts-marketing), [Tufts internships](https://www.derbymanagement.com/blog/topic/tufts-internships)

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