Summa's over, kids are back in school, vacation days are behind us until the end of the year, and we're back at it moving at 100mph, working hard, fingers in the crankcase oil, making sure the machine works perfectly between now and December. Different from Red above, for me personally, September through December is always the most exciting part of any year, and especially this year:
Tags: sales coaching, marketing effectiveness, sales management boot camps, improving sales productivity, Tufts ELS program, entrepreneurship, how to write a sales plan, marketing planning, writing business plans, freedom
May is always a bittersweet time !
It's the end of the academic year and the realization that hundreds of our students at the Tufts Entrepreneurship Center will graduate opening the next chapter in their books of life and in their careers. We know from our data that the majority will join larger companies where they will bring their entrepreneurial spirit of curiosity and innovation. Right alongside our congratulating the seniors going to work at Google, Hubspot, Linked and other companies where we can open doors, we are also closely watching and coaching a handful of companies being birthed right now as a result of this spring's very successful Tufts $100K New Ventures Competition
Two thirds of the way through this superb summer and plenty of time left to take a bit of vaca, squish the sand between the toes, pack those gotta-read-this-summer books into the beach bag, and in general just prepare yourself physically and mentally for the wicked fast acceleration into the first week of September.
The Dog Days of August occur when everyone realizes that the beginning of the summa' has passed them by, and now there's just five weeks left to take some time off and do that forced relaxation thing. Forget trying to find anyone in France or Italy, and the same applies to any venture or PE person in the U.S, who all seem to be hiding out on Nantucket. It is what it is, and September will be here soon enough. To a degree, who cares, since this is all about you, so right now, this morning, click open your calendar and just mark off all the days you can with the words "beach", "golf", "kids" or "nothing". You won't get another chance since when it's over, it's over
I live & work at the intersections of...
- The Company:
At the firm, we work diligently to bring 25% jumps in Sales and Marketing productivity to our clients.
- Tufts University:
Teaching the science, tools, technology and metrics of Marketing and Sales.
Most importantly, the teaching content of these courses is wound around 16 projects from real companies each year: 6 Marketing Plan projects in the spring, and 6 in the fall, plus 4 Sales Plan projects in the spring. As a result, I am always looking for new companies, which is the purpose of this blog...more in a couple of paragraphs
- Jobs Creation:
Connecting Tufts students to great jobs and opportunities!
This service began when a few students (Emerging Jumbos) would get hired by their marketing and sales project companies during the semester. Then, this process of creating connections easily expanded and quickly multiplied because I was able to open doors at companies like Hubspot, Brainshark, Fidelity, Amazon, Google, LinkedIn, Silicon Valley Bank, Facebook, Oracle, NetSuite, Microsoft, and tens and tens of other "Great Places to Work".
Of course, that initial seeding of my alums into those companies has over the years led to lots of semi-annual calls from me that start with "Hi, I need a favor and could you give some guidance to one of my current students."
- Everyone of my alums knows the deal when they get that first job...it's time to pay back, and at some time, they will get "I need a favor call".
The whole process works, and it has two wonderful consequences.
1. It opens doors that would otherwise be closed or, at best, would be very difficult to open.
2. It keeps me in constant contact with my alums in their career journeys
So, I was very pleased to receive last week, from Emani Holyfield, who now works in HR at Google (and is one of "My Personal Best Tufts Team" !) this video on The 8 Laws of Branding by Brian Tracy.
Brian Tracy (just a bit slow in his speech, but the guy is a genius and is well worth listening to for the full 8 minutes) focuses not on the generalities of "branding", but brings the meaning of this complex marketing word down to the street level of just what it takes for each of us to create great "Personal Brands".
This is just an excellent framework for anyone: student, intern, upcoming 2018 graduate, and also for the more experienced salesperson or manager looking to open that next chapter in their journey.
Ok, so now "The Pitch"
Remember those 10 companies I need for the upcoming spring semester?
6 Marketing Plan projects and 4 Sales Plan projects!
This is a picture of our 2017 "Art & Science of Sales" Team, held only in the spring. (I teach at MIT in the fall and can't juggle three courses). They totally knocked the cover off the ball this year!
What's the Value for You?
We're looking for complex marketing and sales projects from real companies in a variety of markets. What you receive is a trained consulting team of five or six juniors and seniors working for 13 weeks to provide everything from full marketing or sales plans with detailed research and implementable recommendations to whatever sub segments of a full plan that you might need for 2018. Some smaller companies come to us for full marketing or sales plans, while others want to focus on a specific product or a new market.
What's the Value for the Students?
- They learn "on the job", and at the street level, the realities of Marketing and Sales
- They take classroom academics and apply that content to the reality of increasing sales
- They interface frequently with management which builds their skills and confidence
So, if you are at all interested, just email me at firstname.lastname@example.org, and I will send you the detailed instructions on how to apply.
It is a superb opportunity with hundreds of satisfied companies and graduate!
About to head out to Tufts this crisp fall morning, and I'm already leaping ahead thinking about the spring, 2017 semester, and of course about Sales.
When I put this four to six month look ahead in timing into perspective, it's exactly the same process that we're right now experiencing with our customers in their 2017-2019 strategy planning and in their detailed sales and marketing tactical planning for next year.
13 Weeks of marketing classes ended yesterday at Tufts...
- The semester's 16 page syllabus was sent out on December 27th
- Along with five complex, semester-long, corporate marketing projects
- Five teams were formed around each project requiring research and full marketing plans
- We tackled three HBR cases studies during the first four weeks
- We took field trips to Hubspot & Brainshark to learn their platforms
- We learned blogging, keyword definitions, content construction...and a lot more
- We filled a toolbox with SWOT, Targeting, Persona, Pricing, and Value Proposition tools
Each semester at Tufts, over a period of 13 weeks, I engage 30-35 students in a unique, hands-on, tools-based experience of preparing them for the real world of business in general and specifically the complexities of working in today's exciting environment of Marketing and Sales. As a result, I...