HubSpot surveyed over 6,000 of the world’s foremost marketers and salespeople. HubSpot asked them about their most pressing priorities, the challenges they face, and the strategies they plan to add in the year ahead. 

This year's report includes: 

• 69% of C-level executives and 55% of individual contributors in marketing believe their organization's marketing strategy is effective.
• 63% of marketers say their top challenge is generating traffic and leads.
• 38% of salespeople say they struggle most with prospecting.