To scale your business, you have to turn a trickle of sales into a steady, predictable stream of revenue. But that’s much easier said than done.
Companies face an enormous challenge trying to stay on top of marketing trends and finding new ways to increase lead generation. When working with our clients to develop their marketing strategy and/or write their marketing plan we are always working to determine how to reach the right target audience, with the right message and generate the most MQL's (Marketing Qualified Leads). One key strategy is always leveraging LinkedIn Groups to push out content to strategically targeted groups. This is a great way for companies to use existing content like blogs, white papers, Press Releases and push them out to the right audiences to increase lead generation.
HubSpot surveyed over 6,000 of the world’s foremost marketers and salespeople. HubSpot asked them about their most pressing priorities, the challenges they face, and the strategies they plan to add in the year ahead.