As everyone knows who reads these posts, in my “spare time”, I teach business planning and marketing as a lecturer at MIT and as a marketing professor at Tufts. I love the work and student involvement, plus it provides an excellent opportunity to integrate concepts into the real world of sales and marketing tactics, both for my students and for our companies at the firm since often they become case studies in the classes.
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Tags: Sales Optimization, sales, sales management, sales effectiveness
Very early yesterday morning, I drove to the picture-perfect New England town of Newport, New Hampshire. Since I had an early morning planning session with a key customer, I wanted to arrive early so that I could go over my notes, plus I wanted to talk to my favorite economist and her reaction to the Wednesday night Obama speech.
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Tags: sales productivity, Sales Optimization, sales management, sales management effectiveness, sales effectiveness, marketing effectiveness, marketing productivity, marketing management
