Teaching Marketing at Tufts... 

• A consistent search for real life Marketing & Sales Plan projects for my students
• 5-6 person teams work for 13 weeks on complex marketing and sales plan assignments
• All of our academic content is woven into these assignments from real companies
• I teach the tools; company management provides the real life experiences

The results are very positive and dynamically exciting from everyone involved

Yesterday at Apple...

A perfect example of combinations of some of the Marketing tools from our Tufts Toolbox

• "Early Adopters" 
• Price elasticity
• Market Share
• Supply & Demand

Having said that, there's also a lesson here in profits not following the standard curve when a market leader is a consistent innovator like Apple, which topped out yesterday, as a result of the Launch of iPhoneX at $800 billion.  That's Billion with a "B" 

Be Part of our Unique Learning Experience

In your current planning process for 2018, if you're asking yourself...

• Do we have the right marketing plan for that new product?
• Have we developed our market and persona research carefully enough?
• Do we need a new approach with a new sales channel for a specific product
• How do we get a deeper perspective into the millennial market?
• Shouldn't we take a deeper dive into Inbound Marketing?
• What are our options, investment returns and recommendations for digital marketing?

Then, our two spring courses in Marketing and "The Art & Science of Sales" are the answers:

• 10 years, 180 companies, and 900 students of experience
• Juniors, Seniors and some Grad students
• Certified in "Inbound Marketing" for Marketing, and in "CRM" for the Sales course
• Highly motivated to earn their resume badge as certified interns

Applications need to be in by December 1st. 

If you're interested, just email me at jack@derbymanagement, and I'll send you the instructions

I'll let you go now so you can get in line at the Apple store

Have a great weekend !!!

Great Marketing always leads to more Sales!

Head Coach