Better Prep

Posted by Lynton Web Team on Thu, Feb 10, 2011

My favorite sales planning guy is Sun Tzu, the noted Chinese warrior who revolutionized the science and art of warfare and created many of today's formal aspects of waging battle. Still taught at West Point, General Tzu's The Art of War, is an insightful treatise on the benefits resulting from careful planning in warfare. By the way, this is also a great book for your sales managers to read as background material as they set out to create their 2011 sales plans.

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Tags: sales tools, business tools, business planning, business coaching

Jack's Vermont: Holiday Cards & Your Brand

Posted by Lynton Web Team on Tue, Jan 11, 2011

Yes, there's lots & lots of snow at Stratton
Yes, I will be snowboarding this Saturday.
Yes, the Mountain is almost fully open
Yes, I'm always available to do some turns.
Of course, I'll be there for the ACG event on the 30th

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Tags: sales tools, business tools, business planning, business coaching

Branding For 2011

Posted by Jack Derby, Head Coach on Tue, Jan 11, 2011

In addition to "my day job", I've had the privilege of teaching marketing as a lecturer at MIT and a professor at Tufts for a number of years. Each semester I get to hone my skills, think about new ideas and imagine what the brave new world of marketing tactics will become. A very exciting time to be in marketing but not for the faint of heart since marketing today needs to be looked as a series of short timed experiments given all of the superb, and not so superb, tactical choices that are available.

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Tags: sales tools, business tools, business planning, business coaching

Jack's Vermont

Posted by Lynton Web Team on Fri, Dec 10, 2010

Yes, there's lots of snow at Stratton
Yes, I will be snowboarding Saturday.
Yes, the Mountain will be fully open by Christmas
Yes, I'm always available to do some turns.

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Tags: sales tools, business tools, business planning, business coaching

Change? No Change? You Always Need to Change!

Posted by Lynton Web Team on Thu, Dec 09, 2010

 

Blue Ocean? Red Ocean?

If you haven't read the book, you owe it to yourself to read Blue Ocean Strategy especially at this time of year. Buy yourself a Christmas present and download it on your iPad. It's an easy, but very thought provoking read, and you easily can polish it off during the week between the holidays. It begs the question of the degree of change that you might want to undertake over the longer term and whether you want to consider swimming in the relatively open deep blue (and healthy) ocean or in the constrained, oxygen-starved (and highly competitive) red?

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Tags: sales tools, business tools, business planning, business coaching

Movin' The Needle: 39 Days (or so) Left in 2010

Posted by Lynton Web Team on Mon, Nov 01, 2010

1. 39-Still Plenty of Time

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Tags: sales productivity, sales, sales management, sales management effectiveness, sales effectiveness, sales tools, sales management training, sales training, business tools, business planning, The Competitive Edge, november

Movin' The Needle: Prep for the 57 Days Left in 2010

Posted by Lynton Web Team on Thu, Oct 07, 2010

1. Take this Weekend

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Tags: sales, sales management, sales management effectiveness, sales effectiveness, sales management training, sales training, business planning, business coaching, sales optimication