You gotta have accomplishments...and Sales

Posted by Jack Derby, Head Coach on Thu, Oct 03, 2013

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Spectacular fall weather for selling and marketing stuff which also helped both my mind and body in completing the annual "Vermont Big Clean" last weekend.  Fueled by a small army of local high-school boys armed with rakes and a full array of mechanical things, we managed to clear out the summer gardens, rake up mountains of leaves and cut, split and stack a whole bunch of trees, bringing my theory of "a clean forest is a happy forest" to completion, once again. The picture above was taken up on the ridge in my woodlot after six trees were felled, sawed, hauled and split on Saturday morning.  Everything, neat and tidy-kind of the way that I think about a good end to a Sales quarter:

  • Everything's done on schedule, and...
  • key accounts are well organized, and...
  • the sales pipeline has been cleaned up.  

The Sales CalenderThen on that one day, October 1st in this case, with the flip of a page in the calendar, it's a new month, a new quarter, and a new quota number to be accomplished. 
As salespeople, we live for that sense of self- accomplishment...and recognition by our peers and   bosses. Every study ever done on what drives successful salespeople always cites as Reason #1, the personal reward that we get when our  peers recognize our accomplishments.  Money is always #6 or #7 down the list.

 

Accomplishments for last weekend:

  • The Big Clean:  Checked off
  • Kindling stacked in the barn:  Checked off
  • Tom the Wood Guy:  Delivering this week
  • New roof:  "Sometime before it snows" says the roofer.

With these tasks out of the way, and this coming weekend as the perfect weekend for leaf peeping, it's just about time to wait for Vermont's "Tween Season"-Ain't summa', ain't fall, ain't winta', it's 'tween.


Accomplishments for Q4 Sales:

  • Q3 sales quota accomplishment:  not perfect, but pretty good
  • Q4 Key Account Plans:  done
  • Q4 activity schedules:  done
  • Q4 customer travel schedules:  done
  • Head screwed on & ready for the next 50 days:  done
50 days to sellTo a large degree, the next 50 days of focused selling is all about tactics, execution, organization and superb time management.  And, oh yeah, a bit of luck...which, in the reality of the world of sales never has anything to do with luck and everything to do deliberate sales processes, tools and our experience.  For us as sales managers, this unique time of the year is about our ability to be able to personally sell while, at the same time, balance our time and our individual skills to deliver hands-on coaching to the team. And the ability to do all of this in a very fixed period of time fenced in with no flexibility as to when orders need to be completed. Lights out on December 31st!    
 
Tufts University and Marketing No different than my wonderful Tufts   students:  "Work-Study-Exams" frame the semester with management presentations on December 4th  and 11th.  No flexibility in  the dates!
btw, beginning in about a month, once again, I'll be looking for six companies who are interested in having 5 person student teams take on complex, semester-long marketing projects. For this fall semester, I had 42 companies apply for the 6 slots. I already have 2 companies signed up for the spring and will be looking for 4 more.  Interested?  Just email me at jack@derbymanagement.com, and I'll send you the application instructions.
Just as my students manage their time against their objectives and the hard reality of exam days, we as salespeople know everyday that we measure the success of our accomplishments in our heads and in our commission checks against the equation of quota divided by the remaining days to sell.  So, the question that I have to pose for you today to think about over the weekend and to answer at your sales meeting this coming Monday is...
 
In addition to your quota number, what are the three critical accomplishments that you personally feel that you must accomplish over the next 50 days?
  1. Write them out.  Text, full sentences, and fill in the details
  2. Share them with your sales team at next Monday's sales meeting
  3. Tape them to your wall, where you can't avoid looking at them.
Hey, and share them by posting them in the comments on this blog.
 
As long as you're at this, how about also polishing up your Value Proposition for the next 50 days ahead. It's one of the most difficult to master, but it's definitely the most effective sales tool you can put to use this quarter that will most successfully impact your Q4 accomplishments!
 
Good Selling ! 

 

Check this conference out!


new rules of PR and Marketing  David Meerman Scott and I will be speaking on October 21st &  22nd at Engage 2013: Succeeding in Export Marketing and  Sales Conference in New Brunswick, Canada.

 With David's electricity and depth evidenced in his 4th edition of  The New Rules of PR & Marketing and my new focus on Sales  3.0 & Sales Enablement, this will be an exciting opportunity to  learn about not only today's-but tomorrow's-best sales and  marketing practices.

 Hope to see you there!

 

 


Good Selling...  

 Jack Derby 
 Head Coach

Linked In and Sales

 

 

Tags: sales coaching, Sales Best Practices, Sales Management Best Practices, sales, sales effectiveness, sales enablement, sales boot camp, sales management boot camp