As everyone knows who reads these posts, in my “spare time”, I teach business planning and marketing as a lecturer at MIT and as a marketing professor at Tufts. I love the work and student involvement, plus it provides an excellent opportunity to integrate concepts into the real world of sales and marketing tactics, both for my students and for our companies at the firm since often they become case studies in the classes.
This column this month is a continuation of the thought process from January’s “Hawks & Doves” discussion that drew a large number of comments. Hopefully, this will do the same since it is meant to be of a “Sales Tips” piece.
Coyotes & Other Critters
With a solid January put to bed, everyone seems to be taking a deep breath, sitting back and taking a concentrated assessment of just how they’re going to accomplish their 2010 objectives now that the 1st month dust has settled. The board has now approved the annual business plans, departmental budgets have been confirmed, sales meeting kickoffs are behind us, and it now comes down to the hard work of day-to-day departmental management and Blocking & Tackling week-by-week through the year. Right?