Interesting article in The WSJ yesterday. If you have a subscription, you'll find it HERE.
Here's the premise...
Folding laundry frustrates most everyone. Makers of consumer products, feel the same way.
“We’re constantly thinking about it,” says Jennifer Schoenegge, general manager of General Electric Co.’s appliance brands. Engineers at the maker of washing machines and other kitchen appliances have joked with her that the solution is a butler, Ms. Schoenegge says. “We haven’t cracked that nut yet.”
Folding laundry stubbornly remains a job done by hand, item by item. It is a Holy Grail for inventors who have seen billion-dollar industries created from products that solve chores such as washing and drying clothes, scrubbing dishes and cleaning floors.
There are some new products, even machines that will fold overnight for anyone willing to part with money and floor space. Meanwhile, marketers are studying the habits consumers don’t often admit to.
So, a couple of comments and related questions..
- I often get a comment from new (or old and tired) salespeople that selling, and the world of Sales is frustrating. My belief is, if that's truly the case, then maybe the job is not the right job, or that person is not keeping up with training on today's selling skills, today's technologies and today's "new & improved" selling processes.
When's the last time you took an advanced sales training course either in a personal selling skill or two, or in your CRM platform and its apps?
- Sure, Sales can indeed sometimes be "frustrating" when we lose that single opportunity that we were forecasting at a very high probability and could almost count the numbers on the commission check, but for every one "frustration", my equation is there are at least ten more "exciting adventures".
What's your Frustration Equation in Sales?
I get very frustrated at stupid telemarketers and spam emails, both because they interrupt me and waste my time even if it's just to delete their messages, but also because they're using antiquated Outbound techniques that have been proven time and time again to be both ineffective and very inefficient. Don't get me started on trade shows!
What's your percentage of operating use between Inbound & Outbound? Mine's 40/60 in terms of dollars, when I include client dinners and our two annual CEO events. Other than that, it's all Inbound.
What's your most frustrating chore?
Mine is definitely not laundry! It is food shopping, and in spite of my being a techy kind of guy and although there are lots of interesting online apps for food delivery, I still find myself pushing carts down the aisles in Market Basket every weekend. Ugh! Really frustrating. There's got to be a better way. When I lived in the city years ago, Peapod was superb! Try to get any delivery at the NH beach of anything is very, very frustrating.
Let us know... "What's yours?"
IT's time to TUNE UP YOUR OWN BUSINESS & MARKETING PLANS
Also, since you're now deep into Q2, you just may want to put aside a day during the next two weeks to refine and update your 2016 Business Plan, or at least your 2016 Sales and Marketing Plans. To get you started, click here and receive a downloaded copy of our Writing the Winning Business Plan, 2016 edition.
Another opportunity for preparing now for Q4 is to do the same type of "relook" at the basics of your 2016 Marketing Plan after reviewing our ebook on "How to Write a Marketing Plan". This consists of mostly solid basics and tactical structure stuff...which just might be the perfect thing to do right now before you dive too deeply into Q3.
...and, of course, if you just want to talk through some of where you are right now and use us as a confidential sounding board...or do a short Whiteboarding Session with any of us, just email me, and we will work out a convenient schedule.
Derby Management...for 25 years
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