13 Weeks of marketing classes ended yesterday at Tufts...
- The semester's 16 page syllabus was sent out on December 27th
- Along with five complex, semester-long, corporate marketing projects
- Five teams were formed around each project requiring research and full marketing plans
- We tackled three HBR cases studies during the first four weeks
- We took field trips to Hubspot & Brainshark to learn their platforms
- We learned blogging, keyword definitions, content construction...and a lot more
- We filled a toolbox with SWOT, Targeting, Persona, Pricing, and Value Proposition tools