Marketing creates "perceptions of value"
That process incoprorates the strategy of E.P.O.C.-Every Point of Contact whether that contact is a customer, a prospect, an employee, or a business partner of any kind.
Many people believe the basic job of marketing is convincing customers you have a better product, but in reality, it's building a brand that they can buy into. This book will help you build a much more sophisticated and precise plan of action to create, define, and message that matters to each and every one of your stakeholders, suppliers, employees, and customers. Read on to learn....
✔ The Marketing Planning Process
✔ Tools for Writing & Presenting a Marketing Plan
✔ Defining Brand and Customer SegmentationMarketing Tools:
- Creating a Winning Marketing Plan ebook
- The 30 Greatest Lead Generation Tips, Tricks & Ideas ebook
- State of Inbound 2017
- 6 Marketing Metrics Your Boss Cares About
- Inbound Marketing Charts