Derby Management's "Competitive Edge" Blog

13 Weeks of marketing classes ended yesterday at Tufts...

• The semester's 16 page syllabus was sent out on December 27th
• Along with five complex, semester-long, corporate marketing projects  
• Five teams were formed around each project requiring research and full marketing plans
• We tackled three HBR cases studies during the first four weeks
• We took field trips to Hubspot & Brainshark to learn their platforms
• We learned blogging, keyword definitions, content construction...and a lot more
• We filled a toolbox with SWOT, Targeting, Persona, Pricing, and Value Proposition tools

...and

Over the years, maybe as a result of age, maybe due to my Peace Corps years living in Tanzania, or just maybe as a result of all of the stories about antibiotic superbugs in hospitals, I've been pretty careful about washing my hands. I mean, not compulsive-careful, but certainly I've become "highly aware" of the problem, and I never pass up a good buy at Home Depot for antibacterial soap or disinfecting Clorox wipes. Just good healthcare basics, plus I see, up close and personal every day, the debilitating affects of contracting hospital superbugs in my wife's Rheumatoid Arthritis, MRSA and auto-immune diseases which occurred as the result of a hospital-borne infection following a surgery 20 years ago.

The numbers are in....

I've been roaming the sales cubicles of lots of companies most of last week and this.  Probably 20 plus companies in 10 work days. Opening doors into the heads of heavy-hitter sales leaders along with young, hard working BDRs. Asking the tough questions of hard-charging, get-out-of-my-way 35 year olds and also to a few 55 year old trail-beaten veterans who still hang on to "the old days" of relationship selling.  

Tufts University $100K New Ventures Competition

The business plan pitches were Wednesday, and the awards were made last night. This year yet another company, Mimir Insights, with several of my marketing Alums won the top prize in High Tech. This is what real entrepreneurship...at the street level...is all about.  Congratulations to all of the entrepreneurs!!!!