You want success?  You gotta sell more stuff!

By this time in my life, I've experienced lots of companies, products and management teams.  Worked for a few, founded or co-founded 9, invested in many and have had the privilege of consulting and working with some hundreds. 

I love Mondays and what I do and have no intention of stopping, slowing down or doing anything else...except continuing to teach at Tufts and MIT for as long as they will have me.  

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The problem is actually making the marketing choices!

Discussing marketing is fun, until we need to decide...

"Discussing" Marketing is exciting, challenging and lets our brains run least that is until we need to make the choices of what we need to do in order to move ahead.  And today, given the hundreds of both strategic and tactical choices available to us in both Sales and in Marketing, the task often seems to be overwhelmingly difficult.  Actually, that's not the case compared to making choices about...for instance...milk.  

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Tags: marketing effectiveness, marketing management, Tufts marketing projects, how to write a marketing plan, Making Tough Choices, marketing planning, sales management productivity

It's not enough to Lean In...gotta Step Up!

For all of us, the last 16 months have been more than challenging in every possible dimension of how we spend both our personal and business lives.   The very positive news is that we've moved from abnormal to a new way of working, but we can do better...much better!

As we look toward the summer of '21...only a month would appear that...

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Tags: how to close sales, sales success, racial and gender diversity, diversity, step up to inclusion, inclusion