Jack Derby, Management Coach, Tufts Professor, Entrepreneur, Author

Jack was responsible for the Tufts University Entrepreneurship Center where he teaches and managed a highly engaged and active center of 17 professors, coaches, investors and 700+ students constituting the largest minor on campus. The Center hosts 30+ entrepreneurship events each year culminating in the $100K New Ventures Competition. Jack individually coaches 20 Tufts student startups each year. Today, he continues to teach a marketing course and a sales course in the Center, where he received the Henry & Madeline Fisher award voted by students as the highest rated professor on campus in the Department of Engineering. Prior to stepping down as Director in 2020, due to his wife’s health issues, Jack was the Cummings Family Professor of Entrepreneurship. For 20 years, he has taught business planning and marketing in MIT’s Mechanical Engineering Department where he continues. In 1990, Jack founded Derby Management, a regional consulting firm specializing in strategic and business planning with deep expertise in the specializations of business planning, sales productivity and marketing optimization. Prior to starting Derby Management, Jack served as CEO of Mayer Electronics and President of CB Sports. He is or has been a board member of 21 companies. Jack’s 17 years of corporate background consisted of being President of Litton Industries Medical Systems, CEO of Datamedix and Executive Vice President of Becton Dickinson Medical Systems, a market leader in hospital monitoring. For his work as an entrepreneur, Jack was named to the Boston Business Journal’s Mass High Tech’s All-Star Team, he received MIT Enterprise Forum’s Vince Fulmer Award for his work as chairman, and in 2019, received the Lifetime Achievement Award from the Association for Corporate Growth of Boston for his work as long-term chairman of this leading M&A organization. Jack has founded or co-founded nine startups over the years acting as CEO in eight. Today, Jack is an active and highly engaged board member with a long investing history as an early stage investor as General Partner at Kestrel Ventures, Chairman of Common Angels and currently as a General Partner at Converge Ventures.
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The problem is actually making the marketing choices!

Discussing marketing is fun, until we need to decide...

"Discussing" Marketing is exciting, challenging and lets our brains run free...at least that is until we need to make the choices of what we need to do in order to move ahead.  And today, given the hundreds of both strategic and tactical choices available to us in both Sales and in Marketing, the task often seems to be overwhelmingly difficult.  Actually, that's not the case compared to making choices about...for instance...milk.  

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Tags: marketing effectiveness, marketing management, Tufts marketing projects, how to write a marketing plan, Making Tough Choices, marketing planning, sales management productivity