Market & Customer Research

As strategic and tactical coaches, we always focus first on understanding and quantifying the needs of the customers and all of the personas involved in the selling and marketing processes. Having worked in a wide variety of sales and marketing management positions over an even wider diversity of industries, our managers provide a unique value to our customers by capturing “The Customer’s Voice”.   Working within a proprietary interview and modeling program, we provide our customers with the flexibility of interpreting and assessing the data that we collect.

Operating from a format of providing custom-designed interview techniques, focus groups and survey formats, we provide our customers with quantifiable interpretations of their customers and prospects.

  • Product features and benefits
  • Product and service values as seen and felt by the customer
  • Product cost and performance measurementsimage-7
  • Sales process and sales personnel assessments
  • Customer Satisfaction assessments
  • We provide customized research in a wide variety of markets.