Sales Tools

The #1 Question we always hear:  

"What can I do to increase our sales productivity?"

The #1 question we hear from our CEOs and heads of Sales is that they need to increase the productivity of their salespeople, and especially now in 2022 coming out of the turmoil of 2020 and 2021 when the rules and processes surrounding Sales and Marketing were being rewritten every quarter.  Today, we are marketing and selling in an environment where the customer is in charge, and we need to meet them when, where and how they want to be marketing to and want to buy.  

  • For Sales & Marketing practices, we are never going back to "the old days" of 2019!
  • Processes, tools and technologies are all up for change, and we must embrace that 
  • The rules of sales planning and forecasting practices are being rewritten every six months
  • We are still at the very early infancy of remote sales tools

The experience we bring to your company is rooted in 30 years of change...good times and bad.  None of us have ever experienced a pandemic of this magnitude before, but we've worked successfully through recessions, downturns, and 9/11 and we also know when to accelerate through the bull markets and rising tides.

One of the primary skills that we bring to our customers is that we know how to increase sales productivity  and achieve that objective through processes and tools that are readily adopted by any sales team.  We believe, and have numerous testimonials to support our methodology, that Sales productivity can be achieved through an integrated plan of:

  • A formal sales process of "The Way We Sell"
  • Tools built into that process and built into your CRM
  • Technology through integrated apps directly tied to your CRM
  • Easy-to-use adaptive sales readiness training tools
  • Quarterly, peer-to-peer, reviews of "Best Practices" 

Section 1:  Sales Planning & Process Ideas

Writing The 2022 Winning Sales Plan

Your ultimate guide to hitting your 2022 sales goals.

Selling & Marketing Normally in Abnormal Times 

6 easy-to-use "Best Practices" for new times of selling in 2022. 

Building a Sales Process & Creating Sales Plans
An outline of why sales processes and specific plans are critical.

Creating 30-60-90 Day Quarterly Sales Plans
One of the most efficient and effective sales tools for enabling salespeople.

Building Your Sales Process-Perfecting Your Pre-Qualification
Before you actually begin any sales process, there's a Step 0, Pre-Qualify step.

Building Your Sales Process-Perfecting Your Qualify Step
At the beginning of the sales process, it all starts with Qualify, Step 1.

Building Your Sales Process- Executing Great Discovery
Within your overall sales process, this how-to video details what it takes to create Discovery of a prospect or a customer early in your sales process.  The #1 most critical step in any sales process!

Building Your Sales Process-Creating Great Validation Letters
We've found that "Validation Letters" or often-called "Validation" or "Champion Letters" are one of the most critical tools to ramp your sales funnel and to increase the percentage of achieving your quota and move through your pipeline more quickly. Validation emails and videos actually validate what you have listened to at your Discovery meetings with your prospect or customer. They quickly itemize what you heard and ask the question, "Is that correct?"

Building Your Sales Process-Closing Techniques
At the very bottom of the sales process, of course, there's the need to actually close the deal, which many salespeople actually have a hard time with.  Hopefully, this will provide a few practical hints.

Business & Sales Planning Process
Although this presentation is built for conducting company business plans, most of the ideas and rules apply to conducting successful sales planning meetings.


Section 2:  Pure Sales Tools

Just What Are Sales Tools?
We too often assume that people know what we are talking about when we say "sales tools", but we've learned that that often isn't the case. Here's a primer on examples of standard and not-so-standard Sales tools.

Creating Winning Value Propositions
Value Propositions are the #1 Most Critical Tool used in Sales.  This video gets to the details of what a Value Proposition is and how to create one.

Perfecting Your Listening Skills
Our experience is that nothing is more important at the beginning of your sales process-- whether that is at the Qualify or the Discovery step-- than shutting up and listening intently. Hard for us to do, since, after all, we're salespeople, and we want to tell & sell.  Here's a few ideas to keep your mouth in check and your ears wide open.

Handling Sales Objections the Right Way
A solid outline of a few ideas how to handle objections and turn them to a close.

The Best Closing Techniques
There are 38 different methods of closing a deal.  The challenge is to identify, to practice and to become an expert in two or three of those as you and your team's best practices.  Here's a few of those 38 and we also identify the two that we use the most.  

Perfecting Your Sales Process
Tips and strategies on how to fine tune your sales process.

Making Great Presentations
In the fall semester, I had one of my student teams at Tufts, where I'm a Professor of Marketing, develop a presentation on making great presentations.  I thought that they did a great job and wanted to share it with you, so I voiced-over their individual points.  Lots of basics, a couple of new ideas...and by the way, the team did superbly on their semester long marketing project for their project company.

The Best Team Management Tactics

Learn how to manage your project task team to get desired outcomes on time and meeting all of your objectives.

Creating Effective Networking Event Tactics
Ever wish you had been prepared for that trade show or Chamber meeting?  I know I have, which is why we created Jack's 10 Rules to insure that you are being the most effective.


Section 3: Pure Marketing Tools

Creating & Writing a Marketing Plan
Ok, so I know about Marketing, I'm pretty good in tactics and strategy, but how do I go about actually writing a marketing plan?  Where do I start?  What's the structure?  What should I put in it?  Who should I involve?  This answers those questions and brings you to an ebook that we update each summer.  Hope you enjoy it.  Let us know your comments...

Creating A SWOT Assessment

This is a simple-to-understand outline of the components of a SWOT analysis are and how you might use this tool as part of your business, marketing or sales planning process.

Market Segmentation
This is an overview of an approach to your market.  This particular tool can be viewed as a Marketing tool when looking at a variety of market opportunities where resources need to be spent, or as a Sales planning tool when thinking through either Territory or Business Unit plans.

Market Research
Market Research means a wide variety of things to an even wider variety of people.  Especially in smaller companies below $100 million, the idea of conducting market research is sometimes numbing at the best or construed as being only for large corporations at the worst.  This presentation provides you with an overview and helpful tactical hints that are both effective and efficient.   

Section 4: Hiring SalesPeople The Right Way

Hiring Salespeople, Step 1 of 3: What Type of a Sales Person Do I Need?
This is the first step in a 3 part series of best practices on how to hire and retain "A" level salespeople.

Hiring Salespeople, Step 2 of 3:  How to Hire-Skills, Experience & Attributes
The second step defines best practices related to what I need to do in order to actually hire this person.

Hiring Salespeople, Step 3 of 3: How to Compensate
This last step (which is way too broad and complex for one simple presentation) embodies some of the best practices and rules that we've learned over the years in how to effectively compensate your salespeople.

Hiring More Effectively:  Asking the Right Questions

How to interview your candidates to determine if they are a good fit.


Section 5: Jack's Laws

The Sales Law of 3,000
How many hours every week does the average "good" salesperson sell?  That sounds like a huge number of hours, but reality is far from the actual number of sales hours "available."