Right now I'm about four hours away from my first Marketing course of this new semester at Tufts, and I never know who's more nervous or excited about the upcoming 13 weeks- me or the students?
Experience says that it's always me!.
Over the last month, I've honed the syllabus a whole bunch of times sending the first edition out at the end of December along with the six marketing projects that will consume the content for the majority of the semester. Over the last three weeks, the class has gone from "full" to "full & wait list" to "full, wait list, and now wait-wait list". What I know from the experience of 27 semesters is that in four hours from now everything will get sorted out, and the course will settle in at about 33 students.
I've had the privilige of teaching at MIT for 20 years and here at Tufts for 14, and people ask me all the time, "Why do you teach? They ask this question in part because they're curious, and I would say that about 25% of the time, people ask because they would like to consider doing the same at some time themselves either as an instructor or as a guest speaker. BTW, call me anytime on this.
So, why do I teach?
- 1st, every class, teaches me the importance of being curious myself.
Mostly, I realize through this process of teaching just how curious I become every week during every semester.
I also gain an up-close-and-personal understanding at the same time of just how much I don't yet understand about the rapidly evolving worlds of Marketing and Sales.
What will be occurring this year, as it did last, is an accelerating velocity of change in the world of Sales and Marketing, and I would encourage you to intensify your own level of curiosity about this revolution that's unfolding right in front of us!
Writing the Winning Business Plan
The key thought for today I want to leave you with in this very short blog is just to think through how you personally plan to be curious during what is going to be a very exciting and very different year ahead?
Have a great day today...and be curious!