I love Tufts where I teach a course in Marketing and another in "The Science of Sales". Actually, considering the method that I use, both courses are deep into the engineering and analytics of their respective disciplines and follow a consistent thread of "Process-Tools-Technology-Metrics & People". Totally integrated into the courseware of building detailed marketing and sales plans for real companies, is the corresponding rigor of "The Marketing of You", where everyone needs to develop their personal Value Propositions for jobs.
Most importantly, at Tufts, we have a superb Career Center with very highly experienced leadership and hands-on advisors who really care about their work.
At this time, given 1,500+ alums who have gone through my courses, many of whom are now managers and looking to hire my recent graduates, plus a very wide network of thousands of business and investor connections, we can open a lot of job opportunities ranging from companies the size of Hubspot to Deloitte and Amazon down to tiny startups. The process is fun, often complex in a marketing sense, which makes it more fun, and, most importantly, very rewarding!
With career fairs everywhere and hiring opportunities at a peak right now, I shared the following with my students last Sunday:
- Immediately update your email signature with your cell number and with a link to your Linked In. Copy the LI logo, hyperlink in your LI URL, place that below your cell number, so at the end of every email now, the reader will have your name, cell number and can click directly into your LI.
- Do not put excessive time into your resume. The average hiring manager will spend less than 10 seconds reading it. Do put time into your LI content and style. Personally, I never read resumes. I just copy the name and drop it into LI-more personal, more accurate and more reflective of the real person.
- If you have a superb GPA, consistent Dean's List, Phi Beta Kappa or other noted academic achievement, add it to your LI and resume. If not, do not put your GPA on your resume. You could easily be machine-read out of consideration.
- Professionalize your LI. Make sure that you have a background picture that reflects who you are. Make sure that your own LI picture is professional, sharp and totally reflects your image as a professional. As long as we're talking about social media, make sure that your other channels reflect who you are and eliminate any questionable photos.
- Get out of the mindset of sending " a cover letter", which is usually just a summary of your resume. It's boring and no one reads it. Always send a resume with an email, the body oi which has three short bullets of your personal Value Proposition that you believe you can bring to the company.
- Thank people for their time for the interview and be human in your response ("I would love to work at xxx". "I am very excited about the opportunity to work at xxx) and show emotion, not mechanical responses.
- Look for other Tufts alums at the companies you are targeting in your marketing. Let them know that you are about to or have applied for a job there and ask their advice even if you do not know the person.
- You have open access to my LI. See if I know people at the company and then let me know, and we will open the door together.
- During your first interview, always push to the next meeting and absolutely follow up repeatedly. Just assume that no one will get back to you (They may well but assume otherwise). Let them know that you have time next week for a follow-up zoom, and that you can be very flexible in your schedule to accommodate theirs.
- As a marketing professional, always assess your competitors. The recruiter meets:
- 250-400 people a week
- All have great GPAs
- All came from leading schools like Tufts
- All have "some" related experience
- All want the same job
- The difference is that you will be promoting the specific value you will bring the company in business language that they understand and not reflecting on what you've done in the past and believing that the recruiter will magically connect the dots. "The value I know I can bring you is xxxx"
- You need to stand out...and you will if you're fully prepared in the marketing of you!
And, of course, at any time, connect with me for questions, mock interviews and advice! Success is all about "The Marketing of You"
Have a great weekend. This weekend, I am attending the wedding of one of my alums. Feeling very privileged and excited to be there tomorrow night!
MARKETING SUCCESS IS MAKING CHOICES...AND MEASURING EVERYTHING!
Just some thoughts for a Friday morning to think about over what looks like a spectacular weekend with fall right around the corner, and, yes, the leaves are already turning in Vermont where I am working this morning!
At any time, if you want to discuss your own marketing planning for the rest of this year, just connect with me for some quick ideas and feedback. There's no cost to a call or two, plus I love listening and talking about this new rapidly changing world of marketing, which is nothing like the old days of 2020! In the meantime, take a look at our 2022 edition of our Writing the Winning Marketing Plan in 2022.