Entrepreneurship starts with Ideas

Last week, I noted with great pride that Pitchbook's annual university rankings of the top producers of U.S. venture capital-backed startup founders listed Tufts in its top 50 universities in the country!  Great to be listed alongside other MA-based universities like MIT, Harvard and BU, who also made the top 50. For me as a Tufts professor, this listing drives directly to the overarching mission of Tufts and its uniqueness to actively promote innovation and research across all of our 11 schools. 
 

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Tags: how to write a business plan, Tufts Entrepreneurship, entrepreneurshipfortherestofus, Teaching at Tufts University, Derby Entrepreneurship Center at Tufts, 2023 Business Planning, 2023 Sales Planning, 2023 Marketing Plans

Competition is always good!

This is going to sell by itself!

Too many times, inexperienced entrepreneurs of all ages will use that deadly phrase.  It reminds me of the old Ralph Waldo Emerson cliche of "Build a better mousetrap, and the world will beat a path to your door." 
In the cold reality of the science of entrepreneurship, most likely that path will be very narrow if it exists at all.  As professional marketers, what we all want is for that small path to become a four-lane highway, and what we know is that will occur only through consistent marketing that doesn't talk about the product at all but highlights the value that the product brings.   After all, we really don't need a better mousetrap; we just need to get rid of the mice quickly, efficiently and without looking at squished mice caught in an ugly trap.   

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Tags: Tufts marketing projects, branding plans, Making Tough Choices, Derby Entrepreneurship Center@Tufts, 2022 business planning, entrepreneurshipfortherestofus, Teaching entrepreneurship

The 10 Must Do's in your Job Hunt

I love Tufts where I teach a course in Marketing and another in "The Science of Sales".  Actually, considering the method that I use, both courses are deep into the engineering and analytics of their respective disciplines and follow a consistent thread of "Process-Tools-Technology-Metrics & People". Totally integrated into the courseware of building detailed marketing and sales plans for real companies, is the corresponding rigor of "The Marketing of You", where everyone needs to develop their personal Value Propositions for jobs.  

Most importantly, at Tufts, we have a superb Career Center with very highly experienced leadership and hands-on advisors who really care about their work. 

At this time, given 1,500+ alums who have gone through my courses, many of whom are now managers and looking to hire my recent graduates, plus a very wide network of thousands of business and investor connections, we can open a lot of job opportunities ranging from companies the size of Hubspot to Deloitte and Amazon down to tiny startups.  The process is fun, often complex in a marketing sense, which makes it more fun, and, most importantly, very rewarding!

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Tags: how to write a marketing plan, Sales Hiring & Onboarding, 2020 business plans, 2020 sales plans, 2022 business planning, 2022 sales planning, 2022businessplansuccess, entrepreneurshipfortherestofus, Teaching entrepreneurship, Derby Entrepreneurship Center at Tufts, 2023 Business Planning

Marketing is free tacos!

Tufts classes are now deep into their second week, and my Marketing students are equally deep into their projects with 5-6 students assigned to each.  In my consistent theme of "Marketing is Everything", which has been in my head, my writing, and basically everything I do in Sales and in Marketing, all my students are exploring and most importantly beginning to organize what will become fully developed marketing plans 10 weeks from now.  

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Tags: marketing projects, marketing effectiveness, sales culture, Tufts Marketing, marketing planning, Derby Entrepreneurship Center@Tufts, 2022 business planning, entrepreneurshipfortherestofus, Teaching entrepreneurship

Back to the Rhythm of Everything

 

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Tags: Sales Optimization, Sales Best Practices, best sales practices;, business planning meetings, 2022 business planning, 2022 sales planning, 2022businessplansuccess, entrepreneurshipfortherestofus, Derby Entrepreneurship Center at Tufts

Tufts Entrepreneurship births a Juice Company

In my 9 prior startups where I've been a founder/co-founder, they've all been in software or healthcare. Those are comfortable markets where I have backgrounds, plus I personally enjoy the complexities of building go-to-market marketing and sales plans in these demanding markets. My forays into consumer products have been limited to a medtech product sold in chain pharmacies and to outerwear apparel working with the genius of  legendary CB Vaughn at CB Sports.  

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Tags: how to write a marketing plan, jack derby professor at Tufts, marketing planning, Tufts Entrepreneurship, Derby Entrepreneurship Center@Tufts, 2022 business planning, entrepreneurshipfortherestofus, Teaching entrepreneurship, Derby Entrepreneurship Center at Tufts

Tufts Entrepreneurship at its best!

There are certainly more than a few universities both locally and across the country that feature entrepreneurship programs.  In fact, every university and most standalone colleges have an entrepreneurship program from the giants of Babson, where entrepreneurship is their DNA, to the halls of MIT, where I also teach, to excellent programs at BU, BC, UNH and across all the campuses of UMass.  Very simply, a university cannot be taken seriously without entrepreneurship studies in their program at some level since. in fact, entrepreneurship is not about tech startups.  Real entrepreneurship is about innovation and very few universities are as well-equipped as is Tufts, which is recognized as one of the top research universities in the U.S.  

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Tags: Tufts marketing projects, interns for marketing projects, jack derby professor at Tufts, Derby Entrepreneurship Center@Tufts, 2022 business planning, entrepreneurshipfortherestofus, Teaching at Tufts University, Derby Entrepreneurship Center at Tufts

The Vermont Roof & Trust

I'm on the NH beach this weekend for a couple of reasons:

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Tags: sales coaching, sales effectiveness, sales planning, sales tools, improving sales productivity, how to write a sales plan, writing sales plans, Derby Entrepreneurship Center@Tufts, 2022businessplansuccess, entrepreneurshipfortherestofus

Everything is about effective marketing!

 

Some months ago, I was at my favorite Market Basket store here in NH, to respond to the refrigerator note: "when you're shopping, just pick up a quart of milk", when I realized that that simple task was actually wicked hard.  I don't normally buy milk and was not prepared for the 40 feet of space displaying various milk products that I took these pictures of.    

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Tags: marketing effectiveness, free marketing projects from universities, branding plans, entrepreneurship, how to write a sales plan, writing sales plans, Derby Entrepreneurship Center@Tufts, 2022businessplansuccess, entrepreneurshipfortherestofus

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