This past Wednesday was the last class for the semester.
What now remains are the final presentations from the six teams of juniors and seniors to the management of their respective companies. This is a very demanding course in which I, my four TAs and seven outside lecturers, all alums from this course, provide deep technical content on the science of marketing structured around the student teams delivering full marketing plans based on the objectives provided by their companies. The TAs and I provide 60% of the project grade while the senior management provides the remaining 40%. For me, it's a perfect blend of introducing my students to the real world of business structured on the same sales and marketing principles of "Process-Tools-Technology-Math & People" that we use in our consulting practice. If you're interested in participating in a marketing project for the fall semester, just connect with me. All of this blends together perfectly with the added benefit that my students are able to select from 40-50 job offers each semester mostly from prior alums from this course.
