As a sales pro, what am I really selling?
Is it my shiny new bag of beads? Maybe, assuming it's really, really shiny...at least for a while
Is it my shiny new bag of beads? Maybe, assuming it's really, really shiny...at least for a while
Tags: Sales Optimization, sales management boot camp, improving sales productivity
Every company is looking for ways to increase revenue and decrease costs. Unfortunately a lot of times marketing is looked at more as a line item or the executive team doesn't know what questions to ask in order to ensure they are getting the right ROI from their marketing team to increase revenue.
Tags: marketing
Fall has officially begun, and we're deep into it already
Summer's gone with a snap of the fingers and a turn of the page of the calendar with lingering self promises that "next year, I'm going to plan my schedule better."
Good luck on that btw...
Tags: sales coaching, Sales Optimization, sales coach, sales enablement, sales management boot camp
Companies are realizing that creating content to generate leads, nurture leads and help educated buyers is an essential part of business. The problem is they don’t know what content to write or have content and “hope” someone sees it. Unfortunately a blog isn’t like the movie Field of Dreams and if you build it they will come. A wise VP of Sales once told me hope isn’t a strategy. With thousands of companies moving to platforms like Hubspot as part of their Marketing “plan” it is essential the right strategy to optimize your content and ensure that your Marketing Department isn’t just creating content but adding value by generating more leads, creating a shorter sales cycle and increasing revenue.
This week began with a Monday front page Wall Street Journal article that started with the comment...
Tags: sales productivity, sales effectiveness, sales management boot camp
Walt Garrison, who was a legendary football player at Oklahoma State and the Dallas Cowboys, often provided this quote when speaking about delivering straight talk...
Tags: sales productivity, sales management effectiveness, sales management coach, sales jobs, sales management boot camp