Most of us saw over two feet of snow in the past 2 weeks leaving kids with no school, power outages, numerous businesses closed and everyone hoping for the best.  Unfortunately, a lot of companies marketing strategy is based on the same tactic…hoping for the best.  Hoping your marketing efforts generate leads and produce a positive ROI is not a strategy.  A lot of companies say their marketing plan is to work on their SEO, pay for Google Ad words, post a blog but have no idea what the ROI is for those efforts. The equivalent would be buying a very expensive snow blower but having no gas to run it and no idea how to use it while hoping it cleans the snow off of your driveway. 

To scale your business, you have to turn a trickle of sales into a steady, predictable stream of revenue. But that’s much easier said than done.

Only 1 in 10 professional marketers describe their lead generation efforts are "highly efficient and effective." For most business owners, that's simply not good enough. 

At Derby Management we are big believers in constant education and focused networking to refine your skills, learn new strategies and grow professionally.  We strive to provide our clients superior service through our own knowledge and experience since all of our team has sat in the chairs-just like you-as CEOs, heads of Sales and heads of Marketing of both startups and middle market companies in a wide variety of industries.  

This entire “Constructing a Winning Blueprint in 2017” ebook is a collaboration between 23 unique HubSpot Agency Partners. Each agency has experience in the manufacturing space and contributed a section on how they believe manufacturers can overcome the biggest marketing and sales challenges facing the industry in 2017. To learn more about the participating agencies, check out the rest of this ebook. Sign up for our Free Lunch and Learn March 20th "Manufacturing Revenue for 2017 and Beyond"

Every industry faces competition and a disruption in the market.  The wikipedia definition of disruptive innovation is, “an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances.”  

SEO (Search Engine Optimization) is a hot topic right now, and for good reason. Despite how important it is to nearly every business, most people don't know what it is or how it is relevant to their company. If you fall into this category, fear not! We have created an easy-to-read SEO overview to explain the basics, so read on to learn about why you need to improve your website's SEO now!

Every company is looking for ways to increase revenue and decrease costs.  Unfortunately a lot of times marketing is looked at more as a line item or the executive team doesn't know what questions to ask in order to ensure they are getting the right ROI from their marketing team to increase revenue.  

Companies are realizing that creating content to generate leads, nurture leads and help educated buyers is an essential part of business.  The problem is they don’t know what content to write or have content and “hope” someone sees it.  Unfortunately a blog isn’t like the movie Field of Dreams and if you build it they will come.  A wise VP of Sales once told me hope isn’t a strategy.  With thousands of companies moving to platforms like Hubspot as part of their Marketing “plan” it is essential the right strategy to optimize your content and ensure that your Marketing Department isn’t just creating content but adding value by generating more leads, creating a shorter sales cycle and increasing revenue.