Dog Days & Summa' Reading

The very good news is that we are now only 50% into the summa' approaching "The Dog Days of August".  You know the flip side of this good news/bad news equation regarding the remaining 50%, so I will save you that depressing note.

Although later today, I'm driving away from the NH beach where I live even with today's forecast of a perfect beach weekend, my "Summa' love of reading books will simply be transferred to the outside deck in Vermont.   

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Tags: Sales Management Best Practices, business planning, best sales practices;, creating trust in sales, bloggingacriticaltool, Derby Entrepreneurship Center at Tufts, 2025 Business Planning, 2025MarketingPlanning, 2025SalesPlanning

Ben Franklin...the original blogger

Yes, it's the end of a week, and right in line with our weekly Friday morning blog, and since it's been a blogging kind of week, I thought that I would share a couple of insights into why we consider blogging the most critical #1 Inbound Marketing tool!   

First, some basic definition, and although I live in an Inbound Marketing world and personally love blogging, I frequently get asked "just what is a blog?".  More often than not, I find out that the vast majority of small and mid-size companies don't blog at all...although a senior manager I might be talking to "has been thinking about it" for some time.

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Tags: marketing effectiveness, marketing productivity, marketing planning, bloggingacriticaltool