The 4 Rules of Jack to his students

Some rules don't change in the rhythm of business or being a professor at Tufts!

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Tags: how to write a business plan, how to write a marketing plan, how to write a sales plan, Derby Entrepreneurship Center at Tufts, 2025 Business Planning, 2025MarketingPlanning, 2025SalesPlanning

Everything is Marketing...even the snow!

As a skier since I was 5 and a snowboarder-only since I was 50-the beginning of the snow season continues to bring immediate positive emotions and a few practicalities to the forefront especially at this time of year. I've been involved in the ski & snowboard industry as a board member, as an entrepreneur and as a manager off and on for decades. Very exciting and rewarding times, and for those of you who may think that working in the industry would be a wonderful opportunity to be out on the hill, the reality is just the opposite since from Thanksgiving through mid-February, you're working every day, all the time.  

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Tags: Derby Entrepreneurship Center at Tufts, 2025 Business Planning, 2025MarketingPlanning, 2025SalesPlanning

Marketing Success is about targeting & messaging, not the spend

No matter who you or I voted for, it's good to have this election behind us, so we can get back to work. 

-too much division
-too much distraction
-too much caution

Time to get back to work and focus on moving ahead!

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Tags: Derby Entrepreneurship Center at Tufts, 2025 Business Planning, 2025MarketingPlanning, 2025SalesPlanning

What it's like teaching Marketing & Sales.

Just completed Week 9 of the 13-week semester this past Wednesday

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Tags: Sales Best Practices, Sales Management Best Practices, how to write a business plan, HubSpot Tips, business planning meetings, how to write a sales plan, Derby Entrepreneurship Center at Tufts, 2025 Business Planning, 2025MarketingPlanning, 2025SalesPlanning