Your Marketing Challenge Just Got More Difficult

Posted by Jack Derby, Head Coach on Tue, Jul 25, 2017

Companies face an enormous challenge trying to stay on top of marketing trends and finding new ways to increase lead generation.  When working with our clients to develop their marketing strategy and/or write their marketing plan we are always working to determine how to reach the right target audience, with the right message and generate the most MQL's (Marketing Qualified Leads).  One key strategy is always leveraging LinkedIn Groups to push out content to strategically targeted groups. This is a great way for companies to use existing content like blogs, white papers, Press Releases and push them out to the right audiences to increase lead generation.


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Tags: Inboound, SEO, how to write a marketing plan, marketing

Trash or Treasure in Sales

Posted by Jack Derby, Head Coach on Sat, Jul 22, 2017

I have the privilege of living and working in a few interesting places in New England

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Tags: Sales Management Best Practices, sales effectiveness, Sales Optimization, sales management boot camps

Vermont, Bibles & Cold Calling Sales Tips

Posted by Jack Derby, Head Coach on Tue, Jul 11, 2017

Saturday morning found me at the Winhall General Store in downtown Bondville, Vermont (pop. 647) talking with Red, who was out reading the Brattleboro Reformer on the front porch bench, along with his yellow lab, Blue. 

Another perfect day in paradise, and for me a perfect day to "get things done".  "Getting things done", is what promoted me on Friday afternoon to load up the car with cats, equipment, bags of Home Depot garden rocks, and, most importantly cases of cheap red wine, and make the trek from the NH beach to the VT mountains. 

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Tags: sales producitivity, Sales Management Best Practices, Sales Best Practices, Sales Optimization