Derby Management's "Competitive Edge" Blog

Looks like it'll be a pretty good start to the weekend. 

Must admit, I'm working from home today at the NH beach, where I just decided that I needed to do some field research so I've just relocated the office to the sand. 

Definitely, a beach day, and, for me, a time to think, to read a book (on Social Media, of course) and begin the summer task of sorting through a rewrite of How to Write the Winning Business Plan and a total overhaul of its two accompanying ebooks on writing marketing and sales plans. 

Nothing like blue sky, the sound of the ocean and the bliss of knowing that I, once again, successfully beat back the tentacles of yet another New England winta'.

Companies face an enormous challenge trying to stay on top of marketing trends and finding new ways to increase lead generation.  When working with our clients to develop their marketing strategy and/or write their marketing plan we are always working to determine how to reach the right target audience, with the right message and generate the most MQL's (Marketing Qualified Leads).  One key strategy is always leveraging LinkedIn Groups to push out content to strategically targeted groups. This is a great way for companies to use existing content like blogs, white papers, Press Releases and push them out to the right audiences to increase lead generation.

Every industry faces competition and a disruption in the market.  The wikipedia definition of disruptive innovation is, “an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances.”  

SEO (Search Engine Optimization) is a hot topic right now, and for good reason. Despite how important it is to nearly every business, most people don't know what it is or how it is relevant to their company. If you fall into this category, fear not! We have created an easy-to-read SEO overview to explain the basics, so read on to learn about why you need to improve your website's SEO now!