Birthdays, Social Marketing...and Sales

Posted by Jack Derby, Head Coach on Tue, Mar 18, 2014

Last week I celebrated my xx birthday.   No magic number.  No big celebration.  But, as a friend of mine from my daily high school email posse remarked... "Having birthdays is a whole lot better than not having them".  James Geshwiler and Maia Heymann began our 8:00 Monday morning  status call at Common Angels by singing "Happy Birthday".  Mike Schumann, VP of Sales at Salsify, asked through Linked In how it felt to be 49? I responded, of course, that "I wouldn't know...yet." 70 of my FaceBook friends chimed in with best wishes and another couple of hundred through Linked In. And, yes, I did get two actual paper birthday cards...from the cats.  And, oh yeah, I bought myself a car as a birthday gift.

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Tags: sales productivity, Sales Optimization, Sales Best Practices, sales effectiveness, sales management training, sales training, sales boot camp, sales management boot camps

Cheerios, not Wheaties has the best Sales Value Proposition

Posted by Jack Derby, Head Coach on Fri, Mar 07, 2014

In yesterday's Wall Street Journal, there was an interesting marketing article on Wheaties.   Most of us grew up with the marketing tag line of "The Breakfast of Champions" ringing in our head along with pictures of Michael Jordan, Dorothy Hamil, Michael Phelps and similar top level athletes featured in full color on the outside of the box.  Wheaties actually taste pretty good! The problem is that although they are an iconic 91 year old brand, they no longer sell very well. 

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Tags: sales productivity, Sales Best Practices, sales, sales enablement, sales effictiveness, sales boot camp

It doesn't matter if you're right; it matters that you're understood

Posted by Jack Derby, Head Coach on Sat, Mar 01, 2014

Recognition for this title to Seth Godin in his blog last Saturday.  A Tufts grad, Seth has a knack for minimalism both in his blog content and in his persona.  As I was reading his blog, immediately I thought of how important a statement this was for the sales people at most companies.  And the reason for that are these disturbing facts below from a recent study at the Harvard Business School:

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Tags: sales productivity, sales coaching, Sales Best Practices, sales, sales effectiveness, sales management boot camps

Training for the Gold...and more Sales

Posted by Jack Derby, Head Coach on Wed, Feb 19, 2014

Now that we've settled into the actual competition of the Olympics and moved past the media distractions of uncompleted hotel rooms and relentless weather reports of melting snow, the pure athleticism in Sochi is just outstanding.  World records and gold medals are decided in hundredths of a second after skiers and skeleton sleds plummet downhill at 80 miles an hour while hockey teams play repeated rounds of sudden death overtime.  So far, this Olympics has been both exciting and heartwrenching (my snowboarding friend, Lindsey Jacobellis ,falling) to watch.  

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Tags: sales productivity, Sales Best Practices, sales, sales effectiveness, sales enablement, sales tools, selling skills, sales training, sales management boot camp

Love...and Sales

Posted by Jack Derby, Head Coach on Thu, Feb 13, 2014

With Valentine’s Day tomorrow, does it ever cause you to ask, “Who?", or maybe more fitting in the world of Sales, "What do you really love?”  

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Tags: sales productivity, Sales Best Practices, sales management boot camp

It's February. Are you confident that your sales team is ready?

Posted by Jack Derby, Head Coach on Tue, Feb 11, 2014

You're one month into the year, and already you should have a pretty good idea as to whether your sales team is tuned up, armed with the right tools and ready for what just might be another rough and tumble year ahead.

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Tags: sales productivity, Sales Management Best Practices, sales management boot camp

Planning for more wood...and more sales

Posted by Jack Derby, Head Coach on Wed, Jan 22, 2014

Guiding the brand new Subaru carefully out of NH and into Boston through yet another snow storm and blasting cold wind this morning. Steel gray skies and and tough sleddin' everywhere, but that's why they invented 4 wheel drive.  

Even though it seems like we're already two or three months into this winta' season, the calendar technically notes that it's just 30 days. All I know is that I'm burning way more wood than usual in the stove in Vermont, and right now it looks like all my careful planning isn't working out that well.  

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Tags: sales productivity, Sales Optimization, Sales Management Best Practices, sales effectiveness, sales enablement, sales tools, Sales quota, sales boot camp, sales management boot camp

"My Plan is to plan"...and Sales

Posted by Jack Derby, Head Coach on Wed, Dec 11, 2013

 

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Tags: sales productivity, Sales Optimization, Sales Management Best Practices, sales effectiveness, sales management boot camp, sales boot camps

Thanks! Travel safe...and take a day off from Sales

Posted by Jack Derby, Head Coach on Wed, Nov 27, 2013
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Tags: sales productivity, Sales Optimization, Sales Management Best Practices, sales management effectiveness, sales enablement, sales planning, sales effictiveness, sales boot camps

Are You Engaging?...and Sales

Posted by Jack Derby, Head Coach on Tue, Oct 22, 2013

In St. John, New Brunswick, Canada this morning where I was a keynote speaker yesterday along with David Meerman Scott for the two day Engage Conference sponsored by the economic development and export trade offices of the Province and St. John.

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Tags: sales productivity, Sales Best Practices, Sales Management Best Practices, sales management effectiveness, sales effectiveness, sales enablement, sales optomization, Sales quota, sales management boot camp, sales producitivity