It's already the third week of my classes at MIT where I teach business planning and marketing, and at Tufts where I teach classes in Marketing and in the "Science of Sales". We're now ready this coming week to jump from knee-deep-testing-the-waters-concepts to full immersion in the reality of my methodology of teaching "Process-Tools-Technology-People & Math" and wrapping those mechanics into the practice of Sales and Marketing.
Tags: marketing effectiveness, marketing productivity, meeting networking, free marketing projects from universities, student intern marketing projects, how to write a sales plan, marketing planning, writing sales plans, Derby Entrepreneurship Center@Tufts
At Tufts where I'm a professor for two courses-"Entrepreneurial Marketing" and "The Science of Sales", a decade plus later, I have the luxury of bringing back our alums from these courses who are now experts in their own fields at their companies to teach portions of our 13 week semesters.
The exciting results are...
Tags: sales productivity, Sales Optimization, sales, sales management effectiveness, sales plan process, sales effectiveness, sales enablement, sales planning, sales tools, selling, improved sales management, sales management training, selling skills, closing sales, Sales quota, sales training, sales plans, meeting networking, networking